Exploding Official Picks

Valiant’s work with Official Picks started at square one. The challenge wasn’t just to create more content, it was to engineer a system where every channel pulled in the same direction. Acquisition, trust, and conversion had to work together, or growth would stall.

We began with short-form video because that was where the attention was. Instead of pushing out generic clips, we created a structured calendar of 30+ videos every month across TikTok, Instagram Reels, and YouTube Shorts. Each piece had a defined role. Free pick breakdowns highlighted the reasoning behind bets, which set Official Picks apart from the hype-heavy competitors who only showed winners.

Reaction videos captured the energy of wins and the frustration of losses, giving the audience an unfiltered view that felt real. Meme-driven humor pieces added levity and personality, making the brand approachable to casual fans as well as serious bettors. Every video carried clear CTAs, whether that was Discord invites, promo codes, or limited-time deals, ensuring that content wasn’t just entertaining but was moving people deeper into the funnel.

Once prospects were hooked on social, Discord became the core of the ecosystem. We didn’t treat it as a side channel. We designed it as the heartbeat of the strategy, a place where free members could see the value before converting.

Within a few months, the community passed 40,000 members. Inside, the environment was engineered to build FOMO. Win recaps, transparent slips, and direct interactions with the founder made the free side active and credible. The experience felt authentic enough that staying on the free tier began to feel like missing out.

That pressure made the premium upgrade a natural next step instead of a hard sell.

To reinforce brand credibility, we layered in design and creative assets. We developed a full logo and brand kit that gave Official Picks the professional polish it needed to match its rapid growth. Recap graphics became an important proof point, showcasing winning streaks and transparent results in a format that was easy to share.

On the ad side, we produced video creatives that extended the same authentic voice as the organic content, but with tighter testing and scaling. Campaigns leaned on three tested angles: transparency, community, and consistent wins. By cycling creatives and doubling down on top performers, we kept ads efficient even as spend increased.

The final piece was funnel management. Instead of running isolated campaigns, we designed a full customer journey. Social drove awareness, Discord delivered engagement, and targeted offers pushed conversions. Retention was fueled by the community itself, with premium members staying active because the culture felt collaborative and family-driven. Every channel reinforced the same message, and every touchpoint contributed to the larger engine.

By the end, Official Picks had grown from a small operation into a scaled brand. MRR grew more than fivefold, Discord became one of the largest in the space with over 40,000 members, and the business crossed seven figures in revenue within the first year. What mattered most was that growth did not dilute what made them unique. The family-style community ethos remained intact, and that authenticity became their biggest competitive advantage in a crowded market.