Ad Creatives
Ads People Stop For
Short technical demos, architecture explainers and attack-scenario walkthroughs that show your product solving one problem clearly, without fear-driven theatrics.
Read more about Ad CreativesWe help cybersecurity and identity vendors reach security leaders and IT teams with credible paid campaigns, technical product video and nurture email that supports a long buying process.
Rated Excellent|4.6 out of 5Trustpilot$87,235,457
in client revenue generated
Services
One team runs your paid media, creative, email and conversion work against the targets we agree with you.
Ad Creatives
Short technical demos, architecture explainers and attack-scenario walkthroughs that show your product solving one problem clearly, without fear-driven theatrics.
Read more about Ad CreativesAd Management
Search and paid social aimed at security, IT and identity roles, using threat-specific and integration terms, measured on qualified meetings rather than gated downloads.
Read more about Ad ManagementEmail Marketing
Nurture sequences with useful research, proof of concept support emails and post-demo follow-ups that keep buying committees engaged through long security evaluations.
Read more about Email MarketingConversion Rate Optimization
Solution pages by use case and integration, trust centers showing certifications, and demo flows that let technical buyers qualify themselves quickly.
Read more about Conversion Rate OptimizationTell us where growth has stalled and we will tell you which lever to pull first.
Work With UsWork
Product videos, ads, emails and pages we produced for software companies.
Case studies
Case studies from the other markets we work in, where we used the same approach.
All Case Studies
Results
$1.85M+ in new revenue driven from advertising campaigns
857% ROAS client-reported, 2024 to 2025, across paid channels and 32,000+ purchases
30M+ views generated on TikTok, YouTube, Instagram, & X within 12 months



“Ben and his team have gone above and beyond to take such phenomenal care of our brand and elevating it to greater heights.”
Operations, Elite Trader Funding
Results
8X ROAS return on Ad Spend for Tradefundrr
13.54% CTR email Clickthrough Rate for Tradefundrr
15-Page Quiz Funnel launched for Trade With The Pros



The work
How We Built Multi-Channel Growth Engines Across Two Subsidiaries, Generating 8X ROAS and a Complete Digital Sales Infrastructure in Under 6 Months
Results
$310K+ in attributable revenue from email
370+ campaigns delivered across top creator accounts
1.3M+ emails delivered generating 457K+ opens and 12K+ clicks



“Has been awesome working with Valiant”
“Has been awesome working with these guys so far! Great communication and always willing to hop on a call.”
Co-Founder of Whop
Process
We learn from your sales engineers which proof closes deals, then lead every campaign with that evidence.

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.
Step 1 of 7

Market and competitor research, positioning and a forecast you can hold us to, written into your portal before anything is produced.
Step 2 of 7

Ad accounts, pixels, server-side tracking and attribution configured and checked before a single dollar of budget is spent.
Step 3 of 7

Video, graphics and emails produced by our team, briefed from the hooks and angles already converting in your market.
Step 4 of 7

Campaigns built, checked and launched with a written test plan for the first thirty days, so every result teaches us something.
Step 5 of 7

Daily monitoring and weekly tests. Budget moves toward what is working and away from what is not, with the reason recorded.
Step 6 of 7

Weekly calls, monthly reports and a quarterly review of where to scale next, with every number visible in your portal.
Step 7 of 7
Background
Our team has spent years marketing technical products to buyers who test everything before they pay. We know how to explain a complex product in a short video, how to judge campaigns on pipeline and revenue instead of clicks, and how lifecycle email moves a trial account to a paying one. Recent software work includes InSale.ai, Mailmodo, Popupsmart, Vettd and Redstor.
Meet the team
Benjamin Hall
CEO, Founder
Andrew Kissel
Director of Marketing
Theo Cockayne
Head of Campaigns
Reviews

Jason Love
CEO of TradeFundrr
“A Marketing Partner That Truly Delivers Results”
Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.
Zachary
Co-Founder, Bet Bettor
If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Cameron Zoub
Co-Founder of Whop
“Has been awesome working with Valiant”
Has been awesome working with these guys so far! Great communication and always willing to hop on a call.
Vaporware
Owner, Prop Firm
These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!

Kieron Byatt
Marketing Admin at Dimers
“Valiant Really Captured What We Were Trying to Get Across”
Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.
Randy Habba
Owner, Stock King Sharks
They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.
James
CFO, Trading Education
Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Dallas Simons
Head of Marketing at Wealth Group
“Real results from ads and short form content”
Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.
Michael Curran
Founder, Online Casino
Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company

Matt Simon
Co-Founder of Option Omega
“I think these are some of the best ad scripts we’ve seen.”
All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.
Dangime
Founder, Sportsbook Exclusive
Game Changing for Our Sportsbook

Sam Eder
CEO of MarketMates
“Well written scripts... and well delivered. Honestly very impressed.”
I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.
Market
Security buyers are drowning in vendors. Every booth and banner promises zero trust, AI-powered detection and total visibility, and CISOs have learned to tune it out. Budgets are scrutinized harder, consolidation favors platforms over point products, and identity has moved to the center as SSO, MFA and passwordless shift from IT projects to board-level concerns after each major breach.
The vendors that earn shortlists sound like practitioners. They show the product working on a recognizable problem, publish technical detail rather than hiding it, and prove credibility with certifications, integrations and peer references. Fear-led messaging still gets clicks, but it rarely survives a security team’s first call; clarity and evidence do.
We help security companies market with that clarity. Our team turns technical capabilities into short product videos that a CISO and an engineer can both follow, runs paid search and social aimed at security and IT roles, and builds nurture email that supports a proof of concept through procurement. Campaigns are measured on qualified meetings and pipeline, not whitepaper downloads.
FAQ
Does fear-based marketing work for security?
It wins attention briefly and loses trust quickly. Security leaders see breach headlines every day and discount vendors who exploit them. We focus on clarity: the problem, how your product handles it and the evidence that it works. Timely threat context can help, as long as it informs rather than alarms.
How do you market to CISOs and engineers at once?
With layered content. Ads and short videos state the business risk and outcome in plain language, while landing pages, documentation links and demos carry the technical depth engineers need to approve. Both audiences get a consistent story, and your sales team gets assets for each stage of the evaluation.
Have you marketed cybersecurity products?
Yes. We have produced video for Redstor and CyberSentriq, from ransomware recovery scenarios to consolidating a sprawl of security vendors. Security buyers want evidence before they book a call, so we build campaigns around proof and use your team’s technical input at every step.
Tell us who you sell to and what wins your evaluations, and we will show you how to reach those buyers with credibility.
We reply within 24 hours.