Which channels does Analytics cover?
Paid media, email and your funnel, side by side. Meta, Google, TikTok and X spend sits next to email revenue and landing page conversion, so you see the whole picture without logging into five platforms.
Whose numbers are these?
Yours. Results are attributed to the campaign, ad and email that produced them, and reconciled against your own records, so what you see in the portal is what you can find in your books.
How do we know what to change next?
Each number comes with the team's note on what moved it and what we are testing in response. That is the point of the module: not a wall of charts, but the next decision and the reason for it.


