Who keeps Marketing Brain up to date?
Your strategist. It is built at kickoff from your site, your channels and our notes, and updated whenever an offer, a claim or a target changes. Nothing in it is written without a person checking it.
Can we see and edit what it holds?
Yes. Everything in your account context is visible in the portal, and you can comment on or correct any of it. Most clients review it once at kickoff and then only when something changes.
Why does this matter for the work?
Every brief starts from the same context, so a new copywriter or editor on your account does not start from zero. That is what keeps creative consistent and lets the team move faster round after round.


