Who writes the strategy?
Your strategist, who works in your market. It covers positioning, offers, channels, messaging and forecasts, and it is reviewed with you before anything is built.
How often is it revised?
As results come in. Winning hooks, failed angles and audience learnings are folded back in, and each revision is dated and explained, so you can see how the plan has moved and why.
Will we get a deck as well?
If you want one, yes. The working version lives in the portal because a deck goes stale the week after it is presented; the portal version is the one the whole team briefs from.


