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Growth Marketing For Sports Betting Tools

We grow odds screens, bet trackers and modeling tools with paid social, demo video and email. Dimers added 1,284 paid users and $100K+ in first-month revenue.

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Rated Excellent|4.6 out of 5Trustpilot

$28,283,910

in revenue generated for betting clients

Services

Our Services For Betting Tools

One team runs your paid media, creative, email and conversion work against the targets we agree with you.

Ad Creatives

Ads People Stop For

Screen-recorded odds comparisons, prop projection walkthroughs and creator-led explainers that show the edge in motion, always without promising wins to anyone.

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Ad Management

Every Dollar Answers To A Number

Meta, TikTok, Google and X campaigns targeting active bettors by sport and season, judged on paid upgrades and month-two retention instead of install counts.

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Email Marketing

Revenue From The List You Already Own

Slate-day insight emails, upgrade offers, feature launches and win-back campaigns that bring lapsed users back when their sport returns to the calendar.

Read more about Email Marketing

Conversion Rate Optimization

Turn Clicks Into Customers

Landing pages and paywalls that show a live example of the tool, explain each tier and move free users to paid in fewer steps.

Read more about Conversion Rate Optimization

Not Sure Where To Start?

Tell us where growth has stalled and we will tell you which lever to pull first.

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Work

Campaigns We Have Built For Betting Tools

Ads, emails and pages we produced for sportsbooks, DFS apps, betting tools and picks groups.

Case studies

Results We Have Delivered For Betting Tools

How betting operators, tools and communities grew paying players with Valiant.

All Case Studies

Scaling Dimers

Results

1284 new Paid Users Acquired

$100k+ 1st Month Revenue Generated

46,617 unique Clicks Generated

Read the case study

“Valiant Really Captured What We Were Trying to Get Across”

“Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.”

Kieron Byatt

Marketing Admin at Dimers

Growing Juice Reel

Results

33% increase in Monthly Active Users

+5% lift in Re-Engagement Rates

119.6K impressions Generated Across Campaigns

Read the case study

The work

Juice Reel is the premier sports betting analytics platform, known as the “Bloomberg Terminal of betting.” It empowers users to track bets across all sportsbooks, follow profitable bettors, and leverage live data to make smarter wagers.

Read the Juice Reel case study

Scaling Whop

Results

$310K+ in attributable revenue from email

370+ campaigns delivered across top creator accounts

1.3M+ emails delivered generating 457K+ opens and 12K+ clicks

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“Has been awesome working with Valiant”

“Has been awesome working with these guys so far! Great communication and always willing to hop on a call.”

Cameron Zoub

Co-Founder of Whop

Process

From First Call To Scaled Campaigns

We learn your model and your users’ habits first, then show the edge in creative bettors can grasp in seconds.

Kickoff and integration

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.

Step 1 of 7

Background

The People Who Will Run Your Account

Valiant grew up in sports betting communities, working with picks groups, handicappers and creators on Whop and Discord. That is how we learned what makes a bettor trust a capper, tail a play and renew. That knowledge turned Dimers’ betting data into 1,284 paid users, and it built ReBet a video program that returned over 2.2x on ad spend.

Meet the team
  • Benjamin Hall

    Benjamin Hall

    CEO, Founder

  • Andrew Kissel

    Andrew Kissel

    Director of Marketing

  • Theo Cockayne

    Theo Cockayne

    Head of Campaigns

Reviews

Don’t Just Take Our Word For It

Zachary

Co-Founder, Bet Bettor

If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Betting Groups

Cameron Zoub

Co-Founder of Whop

“Has been awesome working with Valiant”

Has been awesome working with these guys so far! Great communication and always willing to hop on a call.

Betting Groups

Kieron Byatt

Marketing Admin at Dimers

“Valiant Really Captured What We Were Trying to Get Across”

Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.

Betting Tools

Michael Curran

Founder, Online Casino

Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company

Casinos

Dangime

Founder, Sportsbook Exclusive

Game Changing for Our Sportsbook

Sportsbooks

Jason Love

CEO of TradeFundrr

“A Marketing Partner That Truly Delivers Results”

Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.

Prop Firms

Vaporware

Owner, Prop Firm

These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!

Prop Firms

Randy Habba

Owner, Stock King Sharks

They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.

Trading Groups

James

CFO, Trading Education

Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Trading Education

Dallas Simons

Head of Marketing at Wealth Group

“Real results from ads and short form content”

Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.

Trading Groups

Matt Simon

Co-Founder of Option Omega

“I think these are some of the best ad scripts we’ve seen.”

All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.

Trading Tools

Sam Eder

CEO of MarketMates

“Well written scripts... and well delivered. Honestly very impressed.”

I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.

Brokerages
Rated Excellent|4.6 out of 5Trustpilot

Market

How We Approach Betting Tools

The betting tools market filled up as legal betting spread. Odds screens, +EV finders, prop projections, bet trackers and AI models all launched promising an edge, and many bettors have tried several and kept none. The products are often excellent; the problem is that their marketing reads like a data sheet, and a bettor cannot tell one model from another in a three-second scroll.

Tools that scale make the edge visible. They show a line moving across books, a projection set against the posted prop, or a tracker exposing where a bettor actually leaks money, all in a few seconds of footage. They talk about discipline and bankroll rather than locks, and they build onboarding that gets a new user to a useful insight before the first game ends.

We turn betting data into creative that bettors understand at a glance. Our team builds screen-led demos and creator videos, runs campaigns optimized for paid users rather than downloads, and sets up email that keeps users engaged between slates. Dimers saw 1,284 new paid users and 46,617 unique clicks; Juice Reel grew monthly active users by 33% with a 5% lift in re-engagement.

Specialties

FAQ

Questions Answered Before You Ask

Ready To Grow Your Betting Tool?

Show us your tool, your free-to-paid numbers and your retention, and we will show you where creative and lifecycle can lift both.

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We reply within 24 hours.