Our Process

Live Within A Week.
Scaling From There.

Seven steps take you from the first call to campaigns that scale. Each one is run by specialists who know your market, and each one is visible in your client portal.

The steps

Seven Steps, No Guesswork

Every Valiant Agency engagement follows the same sequence. The steps stay the same, and what happens inside them is built around your market, your targets and the channels you need. You always know which step we are on, what we are working on and what comes next.

Step 1 of 7

Kickoff and integration

We start with a kickoff call to agree goals, targets and priorities, then open a shared channel on Slack, Discord or Teams so questions get answered quickly. You grant access to your ad accounts, analytics and email platform, and we walk you through the client portal. Within days, both teams are working from the same information and the same agreed numbers.

In your portal. Your portal opens with your team invited and the account context your strategist starts building from the kickoff notes.

Kickoff call and agreed targets
Shared Slack, Discord or Teams channel
Access to your ad, analytics and email platforms
Client portal access for your team

Step 2 of 7

Strategy

Your strategist researches your market, competitors, live ads and audience, then writes a strategy covering positioning, offers, channels, messaging and forecasts. It is written by people who know your category and reviewed with you before anything is built. Because it lives in the portal rather than a slide deck, it stays a working document that is revised as results come in.

In your portal. The Strategy module shows your full strategy document, forecasts and targets, open for your comments.

Market and competitor research
Positioning and messaging strategy
Channel mix and forecasts
Agreed acquisition targets

Step 3 of 7

Setup

We prepare everything your campaigns depend on. Ad accounts are structured and checked, tracking and attribution are installed and verified, and email domains are authenticated. Landing pages or funnels are built where they are needed. At the same time we set up the creative pipeline, from briefs and templates to first scripts, so production can start the moment the strategy is approved.

In your portal. Integrations shows every connected ad account, pixel and email platform, so you can see what is live and what still needs access.

Ad account structure
Pixel and server-side tracking
Email authentication and templates
Landing pages or funnels where needed

Step 4 of 7

Creative production

Our team writes, films, designs and edits the first round of creative: video ads with multiple hooks, static and motion graphics, and email campaigns. Each piece starts from the research in your strategy and is checked against platform and compliance rules. You review and approve everything before launch, and we build in variations so the first tests produce clear answers.

In your portal. You can see the angle and audience behind each asset, drawn from the account context in Marketing Brain.

Video ads with hook variations
Static and motion ad graphics
Email campaign designs
Copy checked against compliance rules

Step 5 of 7

Launch

Campaigns are built in your accounts, then checked line by line: budgets, audiences, tracking, links and creative. Only when every check passes do they go live. The first days are watched closely, because early data shows which audiences and hooks deserve more budget. You receive a launch summary covering what is live, what is being tested and what to expect next.

In your portal. Each launch is approved on the publish screen: where it runs, the creative, the call to action and the daily budget, in one view.

Campaign build in your accounts
Pre-launch quality checks
Go-live across agreed channels
Launch summary

Step 6 of 7

Measurement and optimization

Once campaigns are live, Omniscient monitors your accounts continuously and flags anything that moves outside its normal range. Your media buyer reviews every flag and decides what to do: scale a winner, cut a loser or adjust targeting. New tests launch every week across creative, audiences and funnels, each one with a written hypothesis and a clear result.

In your portal. Omniscient shows the same flags and changes our team acts on, with the reasoning behind each one.

Continuous account monitoring
Weekly creative and audience tests
Budget and targeting adjustments
A log of every test result

Step 7 of 7

Reporting and scaling

You get a weekly call with your team, a monthly report and a quarterly business review. Each one covers results against target, what we learned and what happens next. When campaigns hold their target, we scale with more budget, new platforms, new audiences and fresh creative. The strategy is revised at every step, so growth stays grounded in the numbers.

In your portal. Analytics and Strategy show results against target, the learnings behind them and the next steps agreed on each call.

Weekly calls
Monthly performance reports
Quarterly business reviews
Scaling recommendations

Week one

What You Have After Your First Week

The first week sets up everything the campaigns depend on, so the launch is the start of the work, not a scramble.

01
A shared channel

Slack, Discord or Teams with the people who run your account, open from day one.
02
Your strategy

Written into your portal by your strategist and reviewed with you before anything is built.
03
Tracking you can trust

Pixels, server-side events and attribution checked before a dollar of budget is spent.
04
Your first ads

Scripted, produced and approved by you, ready to launch the moment the accounts are set.