Ad Creatives
Ads People Stop For
Capper intros, live sweat clips, record breakdowns and member stories filmed and edited by our team, so prospects meet the people behind the picks.
Read more about Ad CreativesWe grow paid picks communities on Whop and Discord with Meta ads, video and email. Gold Boys drove 700+ purchases from our paid ads at a $25 average acquisition cost.
Rated Excellent|4.6 out of 5Trustpilot$28,283,910
in revenue generated for betting clients
Services
One team runs your paid media, creative, email and conversion work against the targets we agree with you.
Ad Creatives
Capper intros, live sweat clips, record breakdowns and member stories filmed and edited by our team, so prospects meet the people behind the picks.
Read more about Ad CreativesAd Management
Meta campaigns that send bettors to a free channel or VIP offer, with copy built around transparency and bankroll discipline rather than promised winners.
Read more about Ad ManagementEmail Marketing
Gameday picks, VIP upgrade offers, cold-streak retention messages and off-season win-backs, like the email program that reached 50%+ open rates for PropFellas.
Read more about Email MarketingConversion Rate Optimization
Whop storefront copy, free-to-VIP funnels and Discord onboarding that turn tailers into paying members and keep the path to upgrade obvious.
Read more about Conversion Rate OptimizationTell us where growth has stalled and we will tell you which lever to pull first.
Work With UsWork
Ads, emails and pages we produced for sportsbooks, DFS apps, betting tools and picks groups.
Case studies
How betting operators, tools and communities grew paying players with Valiant.
All Case Studies
Results
700+ Purchases purchases driven via paid ads
40%+ Open Rates average email open rates
$25 CAC average CAC in the past year



The work
Gold Boys is the ultimate sports betting community, recognized by ESPN, the New York Post, and major media outlets.
Results
160+ New Sign-ups driven in the first 2 months directly through Valiant-managed ad campaigns
$35 avg. Cost Per Purchase acquisition costs achieved through targeted Meta campaigns
260K+ Impressions Monthly consistently generated across ads, social, and email campaigns



The work
Beat The Books is one of the largest sports handicapping communities in the world, founded by Jfar, Wager, and Raidel.
Results
$20K → $120K monthly recurring revenue through organic growth
42,609 members funneled into the free Discord community
$1.15M+ revenue generated in one year working together



The work
How turning viral short-form into a Discord funnel helped Official Picks grow from $20K to $120K MRR and generate $1.15M+ in one year.
Process
We study your record, your sports calendar and member churn first, then time campaigns to the seasons that matter.

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.
Step 1 of 7

Market and competitor research, positioning and a forecast you can hold us to, written into your portal before anything is produced.
Step 2 of 7

Ad accounts, pixels, server-side tracking and attribution configured and checked before a single dollar of budget is spent.
Step 3 of 7

Video, graphics and emails produced by our team, briefed from the hooks and angles already converting in your market.
Step 4 of 7

Campaigns built, checked and launched with a written test plan for the first thirty days, so every result teaches us something.
Step 5 of 7

Daily monitoring and weekly tests. Budget moves toward what is working and away from what is not, with the reason recorded.
Step 6 of 7

Weekly calls, monthly reports and a quarterly review of where to scale next, with every number visible in your portal.
Step 7 of 7
Background
Valiant grew up in sports betting communities, working with picks groups, handicappers and creators on Whop and Discord. That is how we learned what makes a bettor trust a capper, tail a play and renew. That knowledge turned Dimers’ betting data into 1,284 paid users, and it built ReBet a video program that returned over 2.2x on ad spend.
Meet the team
Benjamin Hall
CEO, Founder
Andrew Kissel
Director of Marketing
Theo Cockayne
Head of Campaigns
Reviews
Zachary
Co-Founder, Bet Bettor
If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Cameron Zoub
Co-Founder of Whop
“Has been awesome working with Valiant”
Has been awesome working with these guys so far! Great communication and always willing to hop on a call.

Kieron Byatt
Marketing Admin at Dimers
“Valiant Really Captured What We Were Trying to Get Across”
Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.
Michael Curran
Founder, Online Casino
Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company
Dangime
Founder, Sportsbook Exclusive
Game Changing for Our Sportsbook

Jason Love
CEO of TradeFundrr
“A Marketing Partner That Truly Delivers Results”
Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.
Vaporware
Owner, Prop Firm
These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!
Randy Habba
Owner, Stock King Sharks
They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.
James
CFO, Trading Education
Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Dallas Simons
Head of Marketing at Wealth Group
“Real results from ads and short form content”
Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.

Matt Simon
Co-Founder of Option Omega
“I think these are some of the best ad scripts we’ve seen.”
All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.

Sam Eder
CEO of MarketMates
“Well written scripts... and well delivered. Honestly very impressed.”
I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.
Market
Paid picks became a crowded marketplace once Whop and Discord made it simple to charge for a channel. Thousands of cappers now sell VIP access, and bettors have been burned by touts who post only winning slips, delete losing records or vanish after a cold streak. Ad platforms scrutinize anything that looks like a gambling promise, so careless claims cost ad accounts as well as credibility.
The communities that keep growing publish full records, talk about units and bankroll management instead of guaranteed winners, and give members more than picks: education, live sweats, banter and a sense of belonging. They use free plays and public channels to prove the process, then convert the bettors who tail along. Retention is built around the sports calendar, not left to chance.
We work as the growth team behind the cappers. Paid ads bring bettors into a free Discord or trial, email carries them to VIP and back after a losing week, and creative shows the personalities and the transparency. Official Picks grew from $20K to $120K in monthly recurring revenue; PropFellas added 400 new users from ads in the first month; Beat The Books reached a $35 average cost per purchase.
Specialties
FAQ
Can you run Meta ads for a picks group?
Yes. We have run Meta campaigns for groups like Gold Boys, The Locker Room and Beat The Books. Positioning decides whether it works: no guaranteed winners, no income promises, and creative that shows the people and the process. Ads lead to a free channel or a clear VIP offer, and email does the rest.
Is email worth it if our members live on Discord?
Yes. Discord is where members talk; email is where you reach them when they stop opening the app. Win-back, upgrade and gameday campaigns recover members a Discord ping cannot. Across Whop’s top creators we delivered 370+ campaigns that produced $310K+ in attributable revenue.
How do you keep members through the off-season?
By giving them a reason to stay that does not depend on one sport. We build cross-sport content calendars, annual offers before a season ends, education on bankroll management and win-back campaigns timed to the next opener. The goal is a smoother MRR curve instead of a cliff every spring.
Tell us about your cappers, your record and your current member count, and we will show you where your next members come from.
We reply within 24 hours.