Ad Creatives
Ads People Stop For
UGC-style reviews, screen-recorded demos and fast hook tests produced at the volume app advertising needs, so fatigue does not stall your best campaign.
Read more about Ad CreativesWe run paid social, ad creative and lifecycle email for mobile games, fitness, language learning, personal finance and creator apps, and we measure every campaign on retained, paying users. Juice Reel grew monthly active users by 33% with us.
Rated Excellent|4.6 out of 5Trustpilot$87,235,457
in client revenue generated
Services
One team runs your paid media, creative, email and conversion work against the targets we agree with you.
Ad Creatives
UGC-style reviews, screen-recorded demos and fast hook tests produced at the volume app advertising needs, so fatigue does not stall your best campaign.
Read more about Ad CreativesAd Management
Meta, TikTok and Google app campaigns optimized for trial starts, paid conversions and retained users, with budgets moved toward the cohorts that pay back.
Read more about Ad ManagementEmail Marketing
Onboarding, habit-building and win-back emails that bring users back into the app, push trials toward paid and reactivate lapsed accounts.
Read more about Email MarketingConversion Rate Optimization
Web-to-app funnels, quiz onboarding and paywall-style landing pages that qualify users before the store, which can lift conversion and lower platform fees.
Read more about Conversion Rate OptimizationTell us where growth has stalled and we will tell you which lever to pull first.
Work With UsWork
Ads, app demos and emails we produced for consumer apps.
Case studies
How app companies grew active and paying users with Valiant.
All Case Studies
Results
Over 2.2x return on Advertising Spend
60+ ad Videos Created To-date
1M+ impressions Generated from Ad Videos



The work
ReBet entered the competitive online sportsbook and casino space with a different pitch: a social-first platform that felt less like a corporate betting giant and more like a community you'd actually want to be part of.
Results
1284 new Paid Users Acquired
$100k+ 1st Month Revenue Generated
46,617 unique Clicks Generated



“Valiant Really Captured What We Were Trying to Get Across”
“Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.”
Marketing Admin at Dimers
Results
14% CTR achieved 14 days after launch
3 Funnels launched for acquisition
3 Ads produced for rapid testing



“Well written scripts... and well delivered. Honestly very impressed.”
“I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.”
CEO of MarketMates
Process
We set up tracking and cohort reporting first, then test creative in fast cycles and scale what retains.

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.
Step 1 of 7

Market and competitor research, positioning and a forecast you can hold us to, written into your portal before anything is produced.
Step 2 of 7

Ad accounts, pixels, server-side tracking and attribution configured and checked before a single dollar of budget is spent.
Step 3 of 7

Video, graphics and emails produced by our team, briefed from the hooks and angles already converting in your market.
Step 4 of 7

Campaigns built, checked and launched with a written test plan for the first thirty days, so every result teaches us something.
Step 5 of 7

Daily monitoring and weekly tests. Budget moves toward what is working and away from what is not, with the reason recorded.
Step 6 of 7

Weekly calls, monthly reports and a quarterly review of where to scale next, with every number visible in your portal.
Step 7 of 7
Background
Our team markets apps people open every day, from games like Playrix and investing apps like PortfolioTrackr to sports apps like Dimers and Juice Reel. That work is about winning users in a crowded store, explaining a product in seconds and keeping people engaged after the novelty wears off, and it is the same work in every category.
Meet the team
Benjamin Hall
CEO, Founder
Theo Cockayne
Head of Campaigns
Louis Kaufmann
Lead Video Specialist
Reviews

Kieron Byatt
Marketing Admin at Dimers
“Valiant Really Captured What We Were Trying to Get Across”
Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.

Sam Eder
CEO of MarketMates
“Well written scripts... and well delivered. Honestly very impressed.”
I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.

Jason Love
CEO of TradeFundrr
“A Marketing Partner That Truly Delivers Results”
Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.
Zachary
Co-Founder, Bet Bettor
If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Cameron Zoub
Co-Founder of Whop
“Has been awesome working with Valiant”
Has been awesome working with these guys so far! Great communication and always willing to hop on a call.
Vaporware
Owner, Prop Firm
These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!
Randy Habba
Owner, Stock King Sharks
They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.
James
CFO, Trading Education
Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Dallas Simons
Head of Marketing at Wealth Group
“Real results from ads and short form content”
Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.
Michael Curran
Founder, Online Casino
Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company

Matt Simon
Co-Founder of Option Omega
“I think these are some of the best ad scripts we’ve seen.”
All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.
Dangime
Founder, Sportsbook Exclusive
Game Changing for Our Sportsbook
Market
App marketing lost its easy targeting when Apple introduced App Tracking Transparency. Attribution got noisier, cost per install climbed, and the creative became the targeting: the ad itself now decides who sees it. At the same time, app stores are crowded with near-identical products, so a strong first session matters as much as the install.
We treat creative volume and retention as one system. Our team produces a steady stream of hooks, demos and user-style videos for Meta and TikTok, reads which angles bring users who stick, and builds onboarding and win-back email around them. The goal is paying, retained users, measured by cohort rather than by cost per install alone.
Specialties
Each one has its own market read, work and answers.
Mobile Games & Indie Studios
We run user acquisition, creative testing and store page work for mobile games and indie studios, and we judge every campaign on day 7 and day 30 return by cohort.
Fitness & Wellness Apps
We run paid acquisition, creator-style video and onboarding email for fitness, meditation and wellness apps, built to convert trial users and keep them active past the first month.
Language & Learning Apps
We pair native-speaker video ads with onboarding email for language and learning apps, so new learners reach their first streak and convert to paid.
Personal Finance & Investing Apps
We run compliant paid acquisition, explainer video and activation email for budgeting, investing and portfolio tracking apps. Our work includes PortfolioTrackr creative and the MarketMates launch.
Photo, Video & Creator Apps
We run paid acquisition, native short-form video and activation email for photo, video and creator tools, built around the export, the share and the second session.
FAQ
Which kinds of apps do you work with?
Games, fitness, learning, personal finance and creator apps, as well as sports apps. The methods are the same in each: creative testing at volume, onboarding built around the first useful moment, and email that brings lapsed users back. Recent app work includes Playrix, PortfolioTrackr, Dimers and Juice Reel.
How do you handle attribution after iOS privacy changes?
We combine platform data, your mobile measurement partner and store numbers, and judge campaigns by cohort revenue and retention rather than a single attributed install. Where it helps, we route users through web funnels we control, which gives cleaner data before they reach the app store.
How much creative does an app need?
More than most teams expect. Paid social rewards fresh hooks, so we build a steady flow of new concepts each month, cut into several lengths and formats. The exact number depends on spend: higher budgets fatigue creative faster and need more variations to hold performance.
Tell us about your app, your cost per install and your retention curve, and we will show you where creative and lifecycle can move both.
We reply within 24 hours.