Ad Creatives
Ads People Stop For
Creator-style picks videos, app walkthroughs and slate-day hooks produced at the volume betting needs, like the 60+ ad videos we made for ReBet.
Read more about Ad CreativesWe grow sportsbooks and DFS apps with paid media, creator-style video and email built around the sports calendar. For Strike DFS, paid traffic ran at a $2.90 cost per click, and ReBet returned over 2.2x on ad spend.
Rated Excellent|4.6 out of 5Trustpilot$28,283,910
in revenue generated for betting clients
Services
One team runs your paid media, creative, email and conversion work against the targets we agree with you.
Ad Creatives
Creator-style picks videos, app walkthroughs and slate-day hooks produced at the volume betting needs, like the 60+ ad videos we made for ReBet.
Read more about Ad CreativesAd Management
Geo-fenced Meta, Google and TikTok campaigns in your legal states, built on first-time deposits and handle per player, with responsible gambling copy in every ad.
Read more about Ad ManagementEmail Marketing
Slate previews, boost alerts, deposit reminders and reactivation campaigns timed to the sports calendar, so dormant accounts return before the next big game.
Read more about Email MarketingConversion Rate Optimization
Registration flows and landing pages that load fast, verify location and age cleanly and show offer terms plainly, cutting drop-off between click and first deposit.
Read more about Conversion Rate OptimizationTell us where growth has stalled and we will tell you which lever to pull first.
Work With UsWork
Ads, emails and pages we produced for sportsbooks, DFS apps, betting tools and picks groups.
Case studies
How betting operators, tools and communities grew paying players with Valiant.
All Case Studies
Results
Over 2.2x return on Advertising Spend
60+ ad Videos Created To-date
1M+ impressions Generated from Ad Videos



The work
ReBet entered the competitive online sportsbook and casino space with a different pitch: a social-first platform that felt less like a corporate betting giant and more like a community you'd actually want to be part of.
Results
5 Blue chip Partnerships Secured partnerships Secured within the top 20 Picks Groups on Whop
50+ Unique Opportunities Presented partnership Opportunities Presented in the last 60 days
$75K+ in the Last 60 Days player Handle Generated through Partnerships
The work
From cold outreach to closed deals: ParlayPlay had the product and the pitch, but months of direct outreach got them nowhere. The partners they wanted weren't responding.
Results
+87.9K Impressions in the first 3 weeks
25,209 Followers across Strike’s channels
$2.90 Cost-per-click on paid ads

The work
StrikeBet is a Y Combinator-backed daily fantasy sports platform reinventing how users get paid. Unlike traditional DFS apps, payouts are based on how right you are, not just whether you win.
Process
We confirm your legal states and promo rules first, then test creative and offers slate by slate.

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.
Step 1 of 7

Market and competitor research, positioning and a forecast you can hold us to, written into your portal before anything is produced.
Step 2 of 7

Ad accounts, pixels, server-side tracking and attribution configured and checked before a single dollar of budget is spent.
Step 3 of 7

Video, graphics and emails produced by our team, briefed from the hooks and angles already converting in your market.
Step 4 of 7

Campaigns built, checked and launched with a written test plan for the first thirty days, so every result teaches us something.
Step 5 of 7

Daily monitoring and weekly tests. Budget moves toward what is working and away from what is not, with the reason recorded.
Step 6 of 7

Weekly calls, monthly reports and a quarterly review of where to scale next, with every number visible in your portal.
Step 7 of 7
Background
Valiant grew up in sports betting communities, working with picks groups, handicappers and creators on Whop and Discord. That is how we learned what makes a bettor trust a capper, tail a play and renew. That knowledge turned Dimers’ betting data into 1,284 paid users, and it built ReBet a video program that returned over 2.2x on ad spend.
Meet the team
Benjamin Hall
CEO, Founder
Andrew Kissel
Director of Marketing
Theo Cockayne
Head of Campaigns
Reviews
Zachary
Co-Founder, Bet Bettor
If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Cameron Zoub
Co-Founder of Whop
“Has been awesome working with Valiant”
Has been awesome working with these guys so far! Great communication and always willing to hop on a call.

Kieron Byatt
Marketing Admin at Dimers
“Valiant Really Captured What We Were Trying to Get Across”
Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.
Michael Curran
Founder, Online Casino
Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company
Dangime
Founder, Sportsbook Exclusive
Game Changing for Our Sportsbook

Jason Love
CEO of TradeFundrr
“A Marketing Partner That Truly Delivers Results”
Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.
Vaporware
Owner, Prop Firm
These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!
Randy Habba
Owner, Stock King Sharks
They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.
James
CFO, Trading Education
Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Dallas Simons
Head of Marketing at Wealth Group
“Real results from ads and short form content”
Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.

Matt Simon
Co-Founder of Option Omega
“I think these are some of the best ad scripts we’ve seen.”
All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.

Sam Eder
CEO of MarketMates
“Well written scripts... and well delivered. Honestly very impressed.”
I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.
Market
US sports betting matured fast. Most of the big legal states have launched, promos have shrunk from risk-free bets to modest boosts, and the national brands own most of the TV budget. DFS pick’em apps, sweepstakes books and regional operators compete in the gaps, often under shifting state rules, while bettors keep four or five apps on their phones and shop every line.
Challengers that win stop trying to outspend the giants. They pick an angle the big books cannot copy: a social feed, a fairer payout model, a home market, a sharper prop menu. They reach bettors through the creators and picks groups those bettors already trust, and build retention around the sports calendar so a player’s second deposit matters as much as the first.
We help sportsbooks and DFS apps compete that way. Our team produces creator-style video, runs geo-fenced campaigns built for first-time deposits, and builds retention email around the slate, so the second deposit comes as reliably as the first. For Strike DFS, paid traffic ran at a $2.90 cost per click, and ReBet’s video program returned over 2.2x on ad spend.
Specialties
FAQ
Do you work with DFS pick’em and sweepstakes books?
Yes. ParlayPlay and Strike DFS are fantasy operators, and ReBet runs a sweepstakes model. Each faces different rules on contests, promos and where ads may run, and those rules change often. We review your current state list before launch and adjust targeting and creative as legislation moves.
Should a smaller sportsbook compete on bonuses?
Rarely as the main message. The largest books can always offer more, and bonus-led players leave when the offer ends. We position on what you do differently, such as a social feed, a payout model or a local market, and use offers as a nudge inside that story rather than the whole pitch.
What should a sportsbook measure beyond installs?
First-time deposits, cost per depositing player, handle and hold by cohort, and how many players bet again within 30 days. Installs and registrations are early signals only. We report against the numbers that show whether paid traffic is profitable and shift spend toward the channels that bring repeat bettors.
Tell us your states, your product and your acquisition costs, and we will show you where creative, media buying and retention can lower them.
We reply within 24 hours.