Growth Marketing For Sportsbooks And DFS Apps

We grow sportsbooks and DFS apps with paid media, creator-style video and email built around the sports calendar. For Strike DFS, paid traffic ran at a $2.90 cost per click, and ReBet returned over 2.2x on ad spend.

Rated Excellent|4.6 out of 5Trustpilot

$28,283,910

in revenue generated for betting clients

Services

Our Services For DFS & Sportsbooks

One team runs your paid media, creative, email and conversion work against the targets we agree with you.

Ad Creatives

Ads People Stop For

Creator-style picks videos, app walkthroughs and slate-day hooks produced at the volume betting needs, like the 60+ ad videos we made for ReBet.

Read more about Ad Creatives

Ad Management

Every Dollar Answers To A Number

Geo-fenced Meta, Google and TikTok campaigns in your legal states, built on first-time deposits and handle per player, with responsible gambling copy in every ad.

Read more about Ad Management

Email Marketing

Revenue From The List You Already Own

Slate previews, boost alerts, deposit reminders and reactivation campaigns timed to the sports calendar, so dormant accounts return before the next big game.

Read more about Email Marketing

Conversion Rate Optimization

Turn Clicks Into Customers

Registration flows and landing pages that load fast, verify location and age cleanly and show offer terms plainly, cutting drop-off between click and first deposit.

Read more about Conversion Rate Optimization

Not Sure Where To Start?

Tell us where growth has stalled and we will tell you which lever to pull first.

Work With Us

Work

Campaigns We Have Built For DFS & Sportsbooks

Ads, emails and pages we produced for sportsbooks, DFS apps, betting tools and picks groups.

Case studies

Results We Have Delivered For DFS & Sportsbooks

How betting operators, tools and communities grew paying players with Valiant.

All Case Studies

Unleashing ReBet

Results

Over 2.2x return on Advertising Spend

60+ ad Videos Created To-date

1M+ impressions Generated from Ad Videos

Read the case study

The work

ReBet entered the competitive online sportsbook and casino space with a different pitch: a social-first platform that felt less like a corporate betting giant and more like a community you'd actually want to be part of.

Read the ReBet case study

Connecting ParlayPlay

Results

5 Blue chip Partnerships Secured partnerships Secured within the top 20 Picks Groups on Whop

50+ Unique Opportunities Presented partnership Opportunities Presented in the last 60 days

$75K+ in the Last 60 Days player Handle Generated through Partnerships

Read the case study

The work

From cold outreach to closed deals: ParlayPlay had the product and the pitch, but months of direct outreach got them nowhere. The partners they wanted weren't responding.

Read the ParlayPlay case study

Launching Strike

Results

+87.9K Impressions in the first 3 weeks

25,209 Followers across Strike’s channels

$2.90 Cost-per-click on paid ads

Read the case study

The work

StrikeBet is a Y Combinator-backed daily fantasy sports platform reinventing how users get paid. Unlike traditional DFS apps, payouts are based on how right you are, not just whether you win.

Read the Strike DFS case study

Process

From First Call To Scaled Campaigns

We confirm your legal states and promo rules first, then test creative and offers slate by slate.

Kickoff and integration

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.

Step 1 of 7

Background

The People Who Will Run Your Account

Valiant grew up in sports betting communities, working with picks groups, handicappers and creators on Whop and Discord. That is how we learned what makes a bettor trust a capper, tail a play and renew. That knowledge turned Dimers’ betting data into 1,284 paid users, and it built ReBet a video program that returned over 2.2x on ad spend.

Meet the team
  • Benjamin Hall

    Benjamin Hall

    CEO, Founder

  • Andrew Kissel

    Andrew Kissel

    Director of Marketing

  • Theo Cockayne

    Theo Cockayne

    Head of Campaigns

Reviews

Don’t Just Take Our Word For It

Zachary

Co-Founder, Bet Bettor

If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Betting Groups

Cameron Zoub

Co-Founder of Whop

“Has been awesome working with Valiant”

Has been awesome working with these guys so far! Great communication and always willing to hop on a call.

Betting Groups

Kieron Byatt

Marketing Admin at Dimers

“Valiant Really Captured What We Were Trying to Get Across”

Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.

Betting Tools

Michael Curran

Founder, Online Casino

Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company

Casinos

Dangime

Founder, Sportsbook Exclusive

Game Changing for Our Sportsbook

Sportsbooks

Jason Love

CEO of TradeFundrr

“A Marketing Partner That Truly Delivers Results”

Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.

Prop Firms

Vaporware

Owner, Prop Firm

These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!

Prop Firms

Randy Habba

Owner, Stock King Sharks

They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.

Trading Groups

James

CFO, Trading Education

Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Trading Education

Dallas Simons

Head of Marketing at Wealth Group

“Real results from ads and short form content”

Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.

Trading Groups

Matt Simon

Co-Founder of Option Omega

“I think these are some of the best ad scripts we’ve seen.”

All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.

Trading Tools

Sam Eder

CEO of MarketMates

“Well written scripts... and well delivered. Honestly very impressed.”

I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.

Brokerages

Market

How We Approach DFS & Sportsbooks

US sports betting matured fast. Most of the big legal states have launched, promos have shrunk from risk-free bets to modest boosts, and the national brands own most of the TV budget. DFS pick’em apps, sweepstakes books and regional operators compete in the gaps, often under shifting state rules, while bettors keep four or five apps on their phones and shop every line.

Challengers that win stop trying to outspend the giants. They pick an angle the big books cannot copy: a social feed, a fairer payout model, a home market, a sharper prop menu. They reach bettors through the creators and picks groups those bettors already trust, and build retention around the sports calendar so a player’s second deposit matters as much as the first.

We help sportsbooks and DFS apps compete that way. Our team produces creator-style video, runs geo-fenced campaigns built for first-time deposits, and builds retention email around the slate, so the second deposit comes as reliably as the first. For Strike DFS, paid traffic ran at a $2.90 cost per click, and ReBet’s video program returned over 2.2x on ad spend.

FAQ

Questions Answered Before You Ask

Ready To Grow Your Sportsbook?

Tell us your states, your product and your acquisition costs, and we will show you where creative, media buying and retention can lower them.

We reply within 24 hours.