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Growth Marketing For Certification Programs

We run paid search, LinkedIn and Meta campaigns, webinar funnels and nurture email for certification programs that sell to professionals and to the employers who fund them.

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Rated Excellent|4.6 out of 5Trustpilot

$87,235,457

in client revenue generated

Services

Our Services For Certification Programs

One team runs your paid media, creative, email and conversion work against the targets we agree with you.

Ad Creatives

Ads People Stop For

Graduate stories, instructor explainers and day-in-the-role video that show what the credential changes in a career and why employers recognize it.

Read more about Ad Creatives

Ad Management

Every Dollar Answers To A Number

Google Search, LinkedIn and Meta campaigns planned backwards from each intake date, optimized to qualified applications rather than form fills or cheap clicks.

Read more about Ad Management

Email Marketing

Revenue From The List You Already Own

Nurture sequences for syllabus downloads and information session registrants, with deadline reminders and an employer reimbursement template that helps candidates secure funding.

Read more about Email Marketing

Conversion Rate Optimization

Turn Clicks Into Customers

Program pages, information session funnels and application flows with accreditation, outcomes and cohort dates placed where candidates look before applying.

Read more about Conversion Rate Optimization

Not Sure Where To Start?

Tell us where growth has stalled and we will tell you which lever to pull first.

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Work

Campaigns We Have Built Across Info Products

Ads, emails and sales pages we produced for creators, courses and paid communities.

Case studies

Results We Have Delivered For Certification Programs

How course creators, communities and newsletters grew recurring revenue with Valiant.

All Case Studies

Scaling Whop

Results

$310K+ in attributable revenue from email

370+ campaigns delivered across top creator accounts

1.3M+ emails delivered generating 457K+ opens and 12K+ clicks

Read the case study

“Has been awesome working with Valiant”

“Has been awesome working with these guys so far! Great communication and always willing to hop on a call.”

Cameron Zoub

Co-Founder of Whop

Rebuilding Wealth Group

Results

4,000+ Active Members at a $225/month price point

+53% Open Rates average email open rates, with 1.2% CTR

176K+ Monthly Views on Instagram with 3%+ engagement rate

Read the case study

“Real results from ads and short form content”

“Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.”

Dallas Simons

Head of Marketing at Wealth Group

Optimizing Crypto Banter

Results

$50K+ Revenue attributable revenue from email campaigns across communities

100+ Campaigns consistent marketing presence across Whale Room and Front Runners

30%+ Average Open Rates strong engagement with professionally designed, creator-driven campaigns

Read the case study

The work

Crypto Banter is one of the largest names in crypto education and trading, founded by Ran Neuner, former CNBC host and long-time market voice.

Read the Crypto Banter case study

Process

From First Call To Scaled Campaigns

Work back from your intake calendar, capture search intent early, nurture candidates through information sessions, and fill each cohort before the deadline.

Kickoff and integration

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.

Step 1 of 7

Background

The People Who Will Run Your Account

Our team has grown paid communities, courses and newsletters whose members pay monthly, compare you with dozens of alternatives and leave after one bad week. Working with Whop creators, Tenet Trade Group and PhilStockWorld taught us how recurring revenue is won: trust first, then retention, then a clear next offer.

Meet the team
  • Benjamin Hall

    Benjamin Hall

    CEO, Founder

  • Theo Cockayne

    Theo Cockayne

    Head of Campaigns

  • Louis Kaufmann

    Louis Kaufmann

    Lead Video Specialist

Reviews

Don’t Just Take Our Word For It

Zachary

Co-Founder, Bet Bettor

If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Betting Groups

Cameron Zoub

Co-Founder of Whop

“Has been awesome working with Valiant”

Has been awesome working with these guys so far! Great communication and always willing to hop on a call.

Betting Groups

Randy Habba

Owner, Stock King Sharks

They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.

Trading Groups

James

CFO, Trading Education

Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Trading Education

Dallas Simons

Head of Marketing at Wealth Group

“Real results from ads and short form content”

Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.

Trading Groups

Joanne Woo

Trading Educator

After 15 years of trading and 5 years of teaching, I’ve worked with countless marketing teams. None come close to Valiant. Period. Their deep understanding of the trading education space sets them apart.

Trading Education
Rated Excellent|4.6 out of 5Trustpilot

Market

How We Approach Certification Programs

Professional certifications are now sold everywhere: universities run short courses, platforms bundle credentials into catalogs, and independent bodies certify everything from coaching to cloud skills. Buyers compare accreditation, employer recognition and total cost before committing, and a purchase that runs into thousands can take weeks. Many are reimbursed by an employer, which adds a second decision maker to every sale.

Programs that fill cohorts sell career outcomes with evidence: salary progression, job titles, employer recognition, alumni on camera. They capture high-intent search, nurture with information sessions and syllabus downloads, and give candidates a ready-made business case for their manager. They measure cost per qualified lead and cohort fill rate, not clicks, and build demand well ahead of each intake date.

We plan your marketing around the intake calendar. Our team runs search and LinkedIn for intent, Meta for reach, and produces graduate and instructor video that shows the credential in use. We build the information session funnel and the nurture email, including an employer reimbursement template, so more applicants reach enrollment before the cohort deadline.

Specialties

FAQ

Questions Answered Before You Ask

Ready To Grow Your Certification Program?

Share your intake calendar and last cohort numbers, and we will plan campaigns that build demand weeks earlier.

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See The Work

We reply within 24 hours.