Growth Marketing For Fitness And Wellness Apps

We run paid acquisition, creator-style video and onboarding email for fitness, meditation and wellness apps, built to convert trial users and keep them active past the first month.

Rated Excellent|4.6 out of 5Trustpilot

$87,235,457

in client revenue generated

Services

Our Services For Fitness & Wellness Apps

One team runs your paid media, creative, email and conversion work against the targets we agree with you.

Ad Creatives

Ads People Stop For

Trainer and member video shot for the feed: workouts in progress, honest before and after framing, and goal-specific hooks for strength, weight loss, sleep or calm.

Read more about Ad Creatives

Ad Management

Every Dollar Answers To A Number

Meta, TikTok and Google campaigns budgeted around New Year, pre-summer and back-to-routine peaks, optimized to trial-to-paid conversion rather than the cheapest install available.

Read more about Ad Management

Email Marketing

Revenue From The List You Already Own

Onboarding sequences that get a new user through three sessions in week one, plus win-back campaigns timed to the moments lapsed members usually return.

Read more about Email Marketing

Conversion Rate Optimization

Turn Clicks Into Customers

Web onboarding quizzes and landing pages that qualify goals before the store, so the install arrives with intent and the paywall feels like the natural next step.

Read more about Conversion Rate Optimization

Not Sure Where To Start?

Tell us where growth has stalled and we will tell you which lever to pull first.

Work With Us

Work

Campaigns We Have Built Across Consumer Apps

Ads, app demos and emails we produced for consumer apps.

Case studies

Results We Have Delivered For Fitness & Wellness Apps

Case studies from this market and from the other markets we work in.

All Case Studies

Launching MarketMates

Results

14% CTR achieved 14 days after launch

3 Funnels launched for acquisition

3 Ads produced for rapid testing

Read the case study

“Well written scripts... and well delivered. Honestly very impressed.”

“I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.”

Sam Eder

CEO of MarketMates

Skyrocketing Elite Trader Funding

Results

$1.85M+ in new revenue driven from advertising campaigns

857% ROAS client-reported, 2024 to 2025, across paid channels and 32,000+ purchases

30M+ views generated on TikTok, YouTube, Instagram, & X within 12 months

Read the case study

“Ben and his team have gone above and beyond to take such phenomenal care of our brand and elevating it to greater heights.”

Jason Howard

Operations, Elite Trader Funding

Scaling T3 Trading Group's Portfolio

Results

8X ROAS return on Ad Spend for Tradefundrr

13.54% CTR email Clickthrough Rate for Tradefundrr

15-Page Quiz Funnel launched for Trade With The Pros

Read the case study

The work

How We Built Multi-Channel Growth Engines Across Two Subsidiaries, Generating 8X ROAS and a Complete Digital Sales Infrastructure in Under 6 Months

Read the T3 Trading Group case study

Process

From First Call To Scaled Campaigns

Map your retention curve, find the goal angles that convert, build the onboarding, then scale into each seasonal peak with creative ready.

Kickoff and integration

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.

Step 1 of 7

Background

The People Who Will Run Your Account

Our team markets apps people open every day, from games like Playrix and investing apps like PortfolioTrackr to sports apps like Dimers and Juice Reel. That work is about winning users in a crowded store, explaining a product in seconds and keeping people engaged after the novelty wears off, and it is the same work in every category.

Meet the team
  • Benjamin Hall

    Benjamin Hall

    CEO, Founder

  • Theo Cockayne

    Theo Cockayne

    Head of Campaigns

  • Louis Kaufmann

    Louis Kaufmann

    Lead Video Specialist

Reviews

Don’t Just Take Our Word For It

Kieron Byatt

Marketing Admin at Dimers

“Valiant Really Captured What We Were Trying to Get Across”

Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.

Betting Tools

Sam Eder

CEO of MarketMates

“Well written scripts... and well delivered. Honestly very impressed.”

I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.

Brokerages

Jason Love

CEO of TradeFundrr

“A Marketing Partner That Truly Delivers Results”

Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.

Prop Firms

Zachary

Co-Founder, Bet Bettor

If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Betting Groups

Cameron Zoub

Co-Founder of Whop

“Has been awesome working with Valiant”

Has been awesome working with these guys so far! Great communication and always willing to hop on a call.

Betting Groups

Vaporware

Owner, Prop Firm

These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!

Prop Firms

Randy Habba

Owner, Stock King Sharks

They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.

Trading Groups

James

CFO, Trading Education

Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Trading Education

Dallas Simons

Head of Marketing at Wealth Group

“Real results from ads and short form content”

Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.

Trading Groups

Michael Curran

Founder, Online Casino

Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company

Casinos

Matt Simon

Co-Founder of Option Omega

“I think these are some of the best ad scripts we’ve seen.”

All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.

Trading Tools

Dangime

Founder, Sportsbook Exclusive

Game Changing for Our Sportsbook

Sportsbooks

Market

How We Approach Fitness & Wellness Apps

Fitness and wellness apps run on a brutal calendar. New Year and pre-summer spikes pull in a flood of trial users, then churn arrives by March. Home workout demand has settled since its peak, wearables bundle their own coaching, and every niche from meditation to cycle tracking now has a well-funded rival buying the same Meta and TikTok inventory.

The apps that grow steadily sell an outcome a person can picture, not a feature list. They put coaches and members on camera, show progress honestly, and treat the first week of onboarding as part of the ad. They watch trial-to-paid conversion and week four retention as closely as cost per install, because a cheap trial that never opens the app twice is pure waste.

We build your acquisition around those two numbers. Our team produces trainer-led and member-led video in volume, tests angles by goal (strength, weight, sleep, stress), and scales the ones that convert past the paywall. We then write the onboarding and win-back email that turns a January download into a habit, and we plan spend around seasonal peaks instead of fighting them.

FAQ

Questions Answered Before You Ask

Ready To Grow Your Fitness App?

Share your trial-to-paid rate and week four retention, and we will show you which part of the journey is costing you the most members.

We reply within 24 hours.