Ad Creatives
Ads People Stop For
Trainer and member video shot for the feed: workouts in progress, honest before and after framing, and goal-specific hooks for strength, weight loss, sleep or calm.
Read more about Ad CreativesWe run paid acquisition, creator-style video and onboarding email for fitness, meditation and wellness apps, built to convert trial users and keep them active past the first month.
Rated Excellent|4.6 out of 5Trustpilot$87,235,457
in client revenue generated
Services
One team runs your paid media, creative, email and conversion work against the targets we agree with you.
Ad Creatives
Trainer and member video shot for the feed: workouts in progress, honest before and after framing, and goal-specific hooks for strength, weight loss, sleep or calm.
Read more about Ad CreativesAd Management
Meta, TikTok and Google campaigns budgeted around New Year, pre-summer and back-to-routine peaks, optimized to trial-to-paid conversion rather than the cheapest install available.
Read more about Ad ManagementEmail Marketing
Onboarding sequences that get a new user through three sessions in week one, plus win-back campaigns timed to the moments lapsed members usually return.
Read more about Email MarketingConversion Rate Optimization
Web onboarding quizzes and landing pages that qualify goals before the store, so the install arrives with intent and the paywall feels like the natural next step.
Read more about Conversion Rate OptimizationTell us where growth has stalled and we will tell you which lever to pull first.
Work With UsWork
Ads, app demos and emails we produced for consumer apps.
Case studies
Case studies from this market and from the other markets we work in.
All Case Studies
Results
14% CTR achieved 14 days after launch
3 Funnels launched for acquisition
3 Ads produced for rapid testing



“Well written scripts... and well delivered. Honestly very impressed.”
“I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.”
CEO of MarketMates
Results
$1.85M+ in new revenue driven from advertising campaigns
857% ROAS client-reported, 2024 to 2025, across paid channels and 32,000+ purchases
30M+ views generated on TikTok, YouTube, Instagram, & X within 12 months



“Ben and his team have gone above and beyond to take such phenomenal care of our brand and elevating it to greater heights.”
Operations, Elite Trader Funding
Results
8X ROAS return on Ad Spend for Tradefundrr
13.54% CTR email Clickthrough Rate for Tradefundrr
15-Page Quiz Funnel launched for Trade With The Pros



The work
How We Built Multi-Channel Growth Engines Across Two Subsidiaries, Generating 8X ROAS and a Complete Digital Sales Infrastructure in Under 6 Months
Process
Map your retention curve, find the goal angles that convert, build the onboarding, then scale into each seasonal peak with creative ready.

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.
Step 1 of 7

Market and competitor research, positioning and a forecast you can hold us to, written into your portal before anything is produced.
Step 2 of 7

Ad accounts, pixels, server-side tracking and attribution configured and checked before a single dollar of budget is spent.
Step 3 of 7

Video, graphics and emails produced by our team, briefed from the hooks and angles already converting in your market.
Step 4 of 7

Campaigns built, checked and launched with a written test plan for the first thirty days, so every result teaches us something.
Step 5 of 7

Daily monitoring and weekly tests. Budget moves toward what is working and away from what is not, with the reason recorded.
Step 6 of 7

Weekly calls, monthly reports and a quarterly review of where to scale next, with every number visible in your portal.
Step 7 of 7
Background
Our team markets apps people open every day, from games like Playrix and investing apps like PortfolioTrackr to sports apps like Dimers and Juice Reel. That work is about winning users in a crowded store, explaining a product in seconds and keeping people engaged after the novelty wears off, and it is the same work in every category.
Meet the team
Benjamin Hall
CEO, Founder
Theo Cockayne
Head of Campaigns
Louis Kaufmann
Lead Video Specialist
Reviews

Kieron Byatt
Marketing Admin at Dimers
“Valiant Really Captured What We Were Trying to Get Across”
Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.

Sam Eder
CEO of MarketMates
“Well written scripts... and well delivered. Honestly very impressed.”
I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.

Jason Love
CEO of TradeFundrr
“A Marketing Partner That Truly Delivers Results”
Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.
Zachary
Co-Founder, Bet Bettor
If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Cameron Zoub
Co-Founder of Whop
“Has been awesome working with Valiant”
Has been awesome working with these guys so far! Great communication and always willing to hop on a call.
Vaporware
Owner, Prop Firm
These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!
Randy Habba
Owner, Stock King Sharks
They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.
James
CFO, Trading Education
Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Dallas Simons
Head of Marketing at Wealth Group
“Real results from ads and short form content”
Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.
Michael Curran
Founder, Online Casino
Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company

Matt Simon
Co-Founder of Option Omega
“I think these are some of the best ad scripts we’ve seen.”
All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.
Dangime
Founder, Sportsbook Exclusive
Game Changing for Our Sportsbook
Market
Fitness and wellness apps run on a brutal calendar. New Year and pre-summer spikes pull in a flood of trial users, then churn arrives by March. Home workout demand has settled since its peak, wearables bundle their own coaching, and every niche from meditation to cycle tracking now has a well-funded rival buying the same Meta and TikTok inventory.
The apps that grow steadily sell an outcome a person can picture, not a feature list. They put coaches and members on camera, show progress honestly, and treat the first week of onboarding as part of the ad. They watch trial-to-paid conversion and week four retention as closely as cost per install, because a cheap trial that never opens the app twice is pure waste.
We build your acquisition around those two numbers. Our team produces trainer-led and member-led video in volume, tests angles by goal (strength, weight, sleep, stress), and scales the ones that convert past the paywall. We then write the onboarding and win-back email that turns a January download into a habit, and we plan spend around seasonal peaks instead of fighting them.
FAQ
How do you plan around January and summer demand?
We build creative and budget weeks ahead of each peak, so tested winners are ready when costs rise and intent is highest. Between peaks we shift toward retention, win-back and evergreen angles like sleep, stress and mobility. The aim is a steadier revenue line, not a single spike that churns out by spring.
Do you make ads with trainers and members?
Yes. Creator-style video with your coaches, members or hired talent tends to outperform polished studio footage in this category. We script around one goal per ad, keep claims honest and within platform health policies, and cut each concept into several hooks so we learn quickly which promise your audience believes.
How do you grow a fitness app?
On installs, onboarding and retention, the same levers that drive our consumer app work with ReBet, Dimers and Juice Reel. For Juice Reel, systematic email and content lifted monthly active users by 33%. For a fitness app that means converting trials into paid plans and keeping members training past the first month.
Share your trial-to-paid rate and week four retention, and we will show you which part of the journey is costing you the most members.
We reply within 24 hours.