Segmented welcome, onboarding, upsell and win-back email journeys, triggered by what each customer does, that grow what every buyer spends after the first purchase.
Rated Excellent|4.6 out of 5TrustpilotWhy
Acquisition gets the budget, but most of the revenue in a membership, app or software business arrives after the first purchase. A trader who never finishes onboarding, a member who goes quiet or a trial user who never activates is revenue already paid for and then lost. Generic drip sequences treat all of them the same, and most readers tune out.
We map the moments that matter in your customer journey, then build an email flow for each one, segmented by behavior, product, engagement and value. Every journey has one job and one metric: activation, upgrade, renewal or reactivation. Our team monitors performance, tests subject lines and content, and adds branches wherever the data shows customers stalling.
Included
We map every stage from first interest to repeat purchase, and we define the email each stage needs to move customers on.
We build segments on what customers do, such as purchases, logins, deposits and inactivity, as well as on who they are.
We write, design and connect your welcome, onboarding, upsell, renewal and win-back journeys to your platform and data.
We test subject lines, timing, offers and content inside each journey, so performance improves the longer it runs.
We track the revenue each journey contributes separately from campaigns, so you can see exactly what retention is worth.
Process
We chart your customer stages, data sources and existing emails to find where customers stall or drop away.
Step 1 of 5
We connect your product or platform data to your email tool and build the behavioral segments each journey relies on.
Step 2 of 5
We write, design and set up each flow, starting with the journeys closest to revenue, usually welcome and win-back.
Step 3 of 5
Each journey runs with controlled tests on timing, content and offers, measured against its own goal.
Step 4 of 5
As data builds, we add branches, new triggers and further journeys wherever customers still need a reason to come back.
Step 5 of 5
Work
Lifecycle Journeys our team has produced for clients across our markets.
Case studies
Case studies where lifecycle journeys was part of the work.
All Case Studies
Results
$1.85M+ in new revenue driven from advertising campaigns
857% ROAS client-reported, 2024 to 2025, across paid channels and 32,000+ purchases
30M+ views generated on TikTok, YouTube, Instagram, & X within 12 months
“Ben and his team have gone above and beyond to take such phenomenal care of our brand and elevating it to greater heights.”
Operations, Elite Trader Funding
Results
8X ROAS return on Ad Spend for Tradefundrr
13.54% CTR email Clickthrough Rate for Tradefundrr
15-Page Quiz Funnel launched for Trade With The Pros
The work
How We Built Multi-Channel Growth Engines Across Two Subsidiaries, Generating 8X ROAS and a Complete Digital Sales Infrastructure in Under 6 Months
Results
$310K+ in attributable revenue from email
370+ campaigns delivered across top creator accounts
1.3M+ emails delivered generating 457K+ opens and 12K+ clicks
“Has been awesome working with Valiant”
“Has been awesome working with these guys so far! Great communication and always willing to hop on a call.”
Co-Founder of Whop
Services
Ad Account Management
Planning, buying and scaling on Meta, Google, TikTok and X.
Video Ad Production
Scripted, filmed and edited ads built on what already converts.
Ad Graphic Production
Static and motion graphics for every placement.
Email Campaigns
Campaigns that reactivate, convert and retain.
Website & Funnel Development
Landing pages and funnels built to convert paid traffic.
Conversion Funnel Optimization
Testing and iteration across every step to checkout.
FAQ
Which journeys should we build first?
Usually welcome and win-back. A welcome journey shapes how new customers activate, and a win-back journey recovers revenue from people who already know you. Onboarding, upsell and renewal flows come next. For Team Alpha Trading we built six multi-step journeys covering welcome, upsell, retention and win-back, which is a typical starting scope.
What data do you need from us?
Enough to know what each customer has done: purchases, login activity, upgrades, cancellations and engagement with past emails. We connect your product, payment or community platform to your email tool, or work from regular exports where a direct connection is not possible. We agree the exact data points with you at kickoff.
How are journeys different from campaigns?
Journeys are triggered by what a customer does and run for every person who reaches that point. Campaigns are scheduled sends for launches, promotions and news. Journeys handle the predictable moments and compound over time, while campaigns handle the moments you create. Most clients run both, managed by the same team and reported side by side.
Tell us where customers drop off. We will show you the journeys that should catch them.
We reply within 24 hours.
