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Growth Marketing For Sports And Media Personalities

We help athletes, sports creators and media personalities build paid communities and products. The Morris Twins drove 500+ sign-ups from our paid ads and content.

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Rated Excellent|4.6 out of 5Trustpilot

$28,283,910

in revenue generated for betting clients

Services

Our Services For Sports & Media Personalities

One team runs your paid media, creative, email and conversion work against the targets we agree with you.

Ad Creatives

Ads People Stop For

We cut your existing footage into ads, film new hooks with you and produce personality-led creative that sells membership without sounding like an ad read.

Read more about Ad Creatives

Ad Management

Every Dollar Answers To A Number

Paid campaigns that put your content in front of lookalike fans and retarget engaged viewers toward your community or product, within betting ad rules where they apply.

Read more about Ad Management

Email Marketing

Revenue From The List You Already Own

Launch campaigns, gameday drops and member updates that keep fans close between posts, like the 83 campaigns that averaged a 43% open rate for Upperdeckys.

Read more about Email Marketing

Conversion Rate Optimization

Turn Clicks Into Customers

Personal sites, membership checkouts and fan funnels built so followers can join in a few taps from a bio link, a stream or a viral post.

Read more about Conversion Rate Optimization

Not Sure Where To Start?

Tell us where growth has stalled and we will tell you which lever to pull first.

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Work

Campaigns We Have Built For Sports & Media Personalities

Ads, emails and pages we produced for sportsbooks, DFS apps, betting tools and picks groups.

Case studies

Results We Have Delivered For Sports & Media Personalities

How betting operators, tools and communities grew paying players with Valiant.

All Case Studies

Optimizing Upperdeckys

Results

979,222 emails delivered across campaigns

43% average open rate across all sends

83 campaigns launched with structured flows

Read the case study

The work

Upperdeckys is the innovative caffeine delivery brand founded by Cheddy, built around 200mg caffeine pouches that offer a clean, hands-free alternative to energy drinks.

Read the Upperdeckys case study

Launching TWIN$NWIN$ for The Morris Twins

Results

500+ New Sign-ups driven directly from optimized paid ads and content.

1M+ Impressions generated across ads and organic content within the first months.

New Brand & Website complete rebrand, custom site, and professional identity established.

Read the case study

The work

TWIN$NWIN$ is the sports betting brand founded by NBA veterans Markieff and Marcus Morris.

Read the The Morris Twins case study

Scaling Whop

Results

$310K+ in attributable revenue from email

370+ campaigns delivered across top creator accounts

1.3M+ emails delivered generating 457K+ opens and 12K+ clicks

Read the case study

“Has been awesome working with Valiant”

“Has been awesome working with these guys so far! Great communication and always willing to hop on a call.”

Cameron Zoub

Co-Founder of Whop

Process

From First Call To Scaled Campaigns

We study your audience data and best-performing content first, then build products and funnels that match how your fans already engage.

Kickoff and integration

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.

Step 1 of 7

Background

The People Who Will Run Your Account

Valiant grew up in sports betting communities, working with picks groups, handicappers and creators on Whop and Discord. That is how we learned what makes a bettor trust a capper, tail a play and renew. That knowledge turned Dimers’ betting data into 1,284 paid users, and it built ReBet a video program that returned over 2.2x on ad spend.

Meet the team
  • Benjamin Hall

    Benjamin Hall

    CEO, Founder

  • Andrew Kissel

    Andrew Kissel

    Director of Marketing

  • Theo Cockayne

    Theo Cockayne

    Head of Campaigns

Reviews

Don’t Just Take Our Word For It

Zachary

Co-Founder, Bet Bettor

If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Betting Groups

Cameron Zoub

Co-Founder of Whop

“Has been awesome working with Valiant”

Has been awesome working with these guys so far! Great communication and always willing to hop on a call.

Betting Groups

Kieron Byatt

Marketing Admin at Dimers

“Valiant Really Captured What We Were Trying to Get Across”

Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.

Betting Tools

Michael Curran

Founder, Online Casino

Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company

Casinos

Dangime

Founder, Sportsbook Exclusive

Game Changing for Our Sportsbook

Sportsbooks

Jason Love

CEO of TradeFundrr

“A Marketing Partner That Truly Delivers Results”

Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.

Prop Firms

Vaporware

Owner, Prop Firm

These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!

Prop Firms

Randy Habba

Owner, Stock King Sharks

They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.

Trading Groups

James

CFO, Trading Education

Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Trading Education

Dallas Simons

Head of Marketing at Wealth Group

“Real results from ads and short form content”

Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.

Trading Groups

Matt Simon

Co-Founder of Option Omega

“I think these are some of the best ad scripts we’ve seen.”

All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.

Trading Tools

Sam Eder

CEO of MarketMates

“Well written scripts... and well delivered. Honestly very impressed.”

I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.

Brokerages
Rated Excellent|4.6 out of 5Trustpilot

Market

How We Approach Sports & Media Personalities

Sports audiences have never been bigger or harder to monetize on their own terms. Algorithms decide who sees each post, brand deals arrive on someone else’s timeline, and sportsbooks face growing limits on using athletes and celebrities in their advertising, with Ontario barring most athlete appearances in operator ads. A following on rented platforms can shrink with one policy change.

The personalities building lasting businesses move fans onto channels they own: a paid community, an email list, a product with their name on it. They keep the voice that built the audience, add structure behind it and run their brand like a company with acquisition, retention and margins. Fans pay for access and personality as much as for picks.

We give personalities the business layer. Our team builds the site and funnels, runs paid ads that extend reach past existing followers, and sets up email that turns fans into paying members. For The Morris Twins that meant a custom website and 500+ sign-ups from paid ads and content; for Cheddy’s Upperdeckys, 83 email campaigns averaging a 43% open rate.

Specialties

FAQ

Questions Answered Before You Ask

Ready To Grow Your Personal Brand?

Tell us where your fans follow you and what you want to sell, and we will show you how to turn reach into recurring revenue.

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We reply within 24 hours.