Ad Creatives
Ads People Stop For
Product demos, feature launches and founder-led explainers that show the software solving one clear problem, cut for ads, landing pages and sales follow-up.
Read more about Ad CreativesWe run paid acquisition, product video and lifecycle email for CRM, marketing automation, HR, security and work management platforms, and we report on the pipeline and revenue each campaign produces. Clients include Mailmodo, Popupsmart and CardToClose.
Rated Excellent|4.6 out of 5Trustpilot$87,235,457
in client revenue generated
Services
One team runs your paid media, creative, email and conversion work against the targets we agree with you.
Ad Creatives
Product demos, feature launches and founder-led explainers that show the software solving one clear problem, cut for ads, landing pages and sales follow-up.
Read more about Ad CreativesAd Management
Search, paid social and retargeting campaigns built around your ideal customer profile and competitor terms, judged on demos booked and pipeline created.
Read more about Ad ManagementEmail Marketing
Onboarding, activation and expansion sequences that move trial users to their first win, recover stalled deals and bring churned accounts back.
Read more about Email MarketingConversion Rate Optimization
Demo request pages, comparison pages and product tours built for paid traffic, with form fields, proof and calls to action tested against qualified conversions.
Read more about Conversion Rate OptimizationTell us where growth has stalled and we will tell you which lever to pull first.
Work With UsWork
Product videos, ads, emails and pages we produced for software companies.
Case studies
Case studies from the other markets we work in, where we used the same approach.
All Case Studies
Results
$1.85M+ in new revenue driven from advertising campaigns
857% ROAS client-reported, 2024 to 2025, across paid channels and 32,000+ purchases
30M+ views generated on TikTok, YouTube, Instagram, & X within 12 months



“Ben and his team have gone above and beyond to take such phenomenal care of our brand and elevating it to greater heights.”
Operations, Elite Trader Funding
Results
8X ROAS return on Ad Spend for Tradefundrr
13.54% CTR email Clickthrough Rate for Tradefundrr
15-Page Quiz Funnel launched for Trade With The Pros



The work
How We Built Multi-Channel Growth Engines Across Two Subsidiaries, Generating 8X ROAS and a Complete Digital Sales Infrastructure in Under 6 Months
Results
$310K+ in attributable revenue from email
370+ campaigns delivered across top creator accounts
1.3M+ emails delivered generating 457K+ opens and 12K+ clicks



“Has been awesome working with Valiant”
“Has been awesome working with these guys so far! Great communication and always willing to hop on a call.”
Co-Founder of Whop
Process
We start from your sales data: deal size, cycle length and win reasons, then build campaigns that feed pipeline your team can close.

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.
Step 1 of 7

Market and competitor research, positioning and a forecast you can hold us to, written into your portal before anything is produced.
Step 2 of 7

Ad accounts, pixels, server-side tracking and attribution configured and checked before a single dollar of budget is spent.
Step 3 of 7

Video, graphics and emails produced by our team, briefed from the hooks and angles already converting in your market.
Step 4 of 7

Campaigns built, checked and launched with a written test plan for the first thirty days, so every result teaches us something.
Step 5 of 7

Daily monitoring and weekly tests. Budget moves toward what is working and away from what is not, with the reason recorded.
Step 6 of 7

Weekly calls, monthly reports and a quarterly review of where to scale next, with every number visible in your portal.
Step 7 of 7
Background
Our team has spent years marketing technical products to buyers who test everything before they pay. We know how to explain a complex product in a short video, how to judge campaigns on pipeline and revenue instead of clicks, and how lifecycle email moves a trial account to a paying one. Recent software work includes InSale.ai, Mailmodo, Popupsmart, Vettd and Redstor.
Meet the team
Benjamin Hall
CEO, Founder
Andrew Kissel
Director of Marketing
Theo Cockayne
Head of Campaigns
Reviews

Jason Love
CEO of TradeFundrr
“A Marketing Partner That Truly Delivers Results”
Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.
Zachary
Co-Founder, Bet Bettor
If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Cameron Zoub
Co-Founder of Whop
“Has been awesome working with Valiant”
Has been awesome working with these guys so far! Great communication and always willing to hop on a call.
Vaporware
Owner, Prop Firm
These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!

Kieron Byatt
Marketing Admin at Dimers
“Valiant Really Captured What We Were Trying to Get Across”
Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.
Randy Habba
Owner, Stock King Sharks
They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.
James
CFO, Trading Education
Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Dallas Simons
Head of Marketing at Wealth Group
“Real results from ads and short form content”
Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.
Michael Curran
Founder, Online Casino
Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company

Matt Simon
Co-Founder of Option Omega
“I think these are some of the best ad scripts we’ve seen.”
All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.
Dangime
Founder, Sportsbook Exclusive
Game Changing for Our Sportsbook

Sam Eder
CEO of MarketMates
“Well written scripts... and well delivered. Honestly very impressed.”
I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.
Market
B2B software buying moved out of the sales call. Buyers now shortlist from review sites, peer communities and comparison pages before they ever book a demo, and paid search on category terms has become a bidding war. Meanwhile AI features have made every product page sound the same, so the vendor with the clearest story wins the shortlist.
We market software the way buyers evaluate it. That means demo-led video that shows the product working, paid campaigns judged on qualified pipeline and trial-to-paid conversion, and lifecycle email that turns new workspaces into active accounts. We have produced this work for software companies such as InSale.ai, Mailmodo, Popupsmart and CardToClose, so your team starts with a playbook, not a learning curve.
Specialties
Each one has its own market read, work and answers.
CRM & Sales Platforms
We help CRM, sales engagement and sales intelligence platforms win teams from incumbents with paid search, product video and lifecycle email. Clients include CardToClose.
Marketing & Email Automation
We help email, automation and on-site conversion platforms win marketers with paid acquisition, product video and lifecycle email. Clients include Mailmodo and Popupsmart.
HR, Payroll & People Software
We help HR, payroll and people platforms reach the HR leaders, founders and finance teams who buy them, with paid acquisition, product video and lifecycle email.
Cybersecurity & Identity
We help cybersecurity and identity vendors reach security leaders and IT teams with credible paid campaigns, technical product video and nurture email that supports a long buying process.
Project & Work Management
We help project and work management platforms grow from a first team to company-wide use with paid acquisition, product video and lifecycle email.
FAQ
Do you work with sales-led or product-led companies?
Both. For sales-led teams we optimize for qualified demos and pipeline, and hand leads to sales with context. For product-led teams we focus on trial and freemium activation, the first moment of value and the upgrade. Many software companies run both motions, so we report on each separately.
Which ad channels work for B2B software?
It depends on deal size and how buyers search. Search captures demand that already exists, paid social creates it, and retargeting keeps you in front of buying committees through long evaluations. We test channels against pipeline rather than cost per lead, then put budget where qualified opportunities come from.
Can you work with our sales and product teams?
Yes, and we prefer to. Sales calls tell us which objections stall deals; product tells us which features drive retention. We turn both into ads, videos and emails, and share results in a client portal your team can see at any time, so nobody waits for a monthly deck.
Share your ideal customer, deal size and current funnel numbers, and we will tell you where paid, video and email can move pipeline fastest.
We reply within 24 hours.