Growth Marketing For B2B Software Companies

We run paid acquisition, product video and lifecycle email for CRM, marketing automation, HR, security and work management platforms, and we report on the pipeline and revenue each campaign produces. Clients include Mailmodo, Popupsmart and CardToClose.

Rated Excellent|4.6 out of 5Trustpilot

$87,235,457

in client revenue generated

Services

Our Services For B2B SaaS

One team runs your paid media, creative, email and conversion work against the targets we agree with you.

Ad Creatives

Ads People Stop For

Product demos, feature launches and founder-led explainers that show the software solving one clear problem, cut for ads, landing pages and sales follow-up.

Read more about Ad Creatives

Ad Management

Every Dollar Answers To A Number

Search, paid social and retargeting campaigns built around your ideal customer profile and competitor terms, judged on demos booked and pipeline created.

Read more about Ad Management

Email Marketing

Revenue From The List You Already Own

Onboarding, activation and expansion sequences that move trial users to their first win, recover stalled deals and bring churned accounts back.

Read more about Email Marketing

Conversion Rate Optimization

Turn Clicks Into Customers

Demo request pages, comparison pages and product tours built for paid traffic, with form fields, proof and calls to action tested against qualified conversions.

Read more about Conversion Rate Optimization

Not Sure Where To Start?

Tell us where growth has stalled and we will tell you which lever to pull first.

Work With Us

Work

Campaigns We Have Built For B2B SaaS

Product videos, ads, emails and pages we produced for software companies.

Case studies

Results From Similar Brands In B2B SaaS

Case studies from the other markets we work in, where we used the same approach.

All Case Studies

Skyrocketing Elite Trader Funding

Results

$1.85M+ in new revenue driven from advertising campaigns

857% ROAS client-reported, 2024 to 2025, across paid channels and 32,000+ purchases

30M+ views generated on TikTok, YouTube, Instagram, & X within 12 months

Read the case study

“Ben and his team have gone above and beyond to take such phenomenal care of our brand and elevating it to greater heights.”

Jason Howard

Operations, Elite Trader Funding

Scaling T3 Trading Group's Portfolio

Results

8X ROAS return on Ad Spend for Tradefundrr

13.54% CTR email Clickthrough Rate for Tradefundrr

15-Page Quiz Funnel launched for Trade With The Pros

Read the case study

The work

How We Built Multi-Channel Growth Engines Across Two Subsidiaries, Generating 8X ROAS and a Complete Digital Sales Infrastructure in Under 6 Months

Read the T3 Trading Group case study

Scaling Whop

Results

$310K+ in attributable revenue from email

370+ campaigns delivered across top creator accounts

1.3M+ emails delivered generating 457K+ opens and 12K+ clicks

Read the case study

“Has been awesome working with Valiant”

“Has been awesome working with these guys so far! Great communication and always willing to hop on a call.”

Cameron Zoub

Co-Founder of Whop

Process

From First Call To Scaled Campaigns

We start from your sales data: deal size, cycle length and win reasons, then build campaigns that feed pipeline your team can close.

Kickoff and integration

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.

Step 1 of 7

Background

The People Who Will Run Your Account

Our team has spent years marketing technical products to buyers who test everything before they pay. We know how to explain a complex product in a short video, how to judge campaigns on pipeline and revenue instead of clicks, and how lifecycle email moves a trial account to a paying one. Recent software work includes InSale.ai, Mailmodo, Popupsmart, Vettd and Redstor.

Meet the team
  • Benjamin Hall

    Benjamin Hall

    CEO, Founder

  • Andrew Kissel

    Andrew Kissel

    Director of Marketing

  • Theo Cockayne

    Theo Cockayne

    Head of Campaigns

Reviews

Don’t Just Take Our Word For It

Jason Love

CEO of TradeFundrr

“A Marketing Partner That Truly Delivers Results”

Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.

Prop Firms

Zachary

Co-Founder, Bet Bettor

If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Betting Groups

Cameron Zoub

Co-Founder of Whop

“Has been awesome working with Valiant”

Has been awesome working with these guys so far! Great communication and always willing to hop on a call.

Betting Groups

Vaporware

Owner, Prop Firm

These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!

Prop Firms

Kieron Byatt

Marketing Admin at Dimers

“Valiant Really Captured What We Were Trying to Get Across”

Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.

Betting Tools

Randy Habba

Owner, Stock King Sharks

They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.

Trading Groups

James

CFO, Trading Education

Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Trading Education

Dallas Simons

Head of Marketing at Wealth Group

“Real results from ads and short form content”

Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.

Trading Groups

Michael Curran

Founder, Online Casino

Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company

Casinos

Matt Simon

Co-Founder of Option Omega

“I think these are some of the best ad scripts we’ve seen.”

All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.

Trading Tools

Dangime

Founder, Sportsbook Exclusive

Game Changing for Our Sportsbook

Sportsbooks

Sam Eder

CEO of MarketMates

“Well written scripts... and well delivered. Honestly very impressed.”

I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.

Brokerages

Market

How We Approach B2B SaaS

B2B software buying moved out of the sales call. Buyers now shortlist from review sites, peer communities and comparison pages before they ever book a demo, and paid search on category terms has become a bidding war. Meanwhile AI features have made every product page sound the same, so the vendor with the clearest story wins the shortlist.

We market software the way buyers evaluate it. That means demo-led video that shows the product working, paid campaigns judged on qualified pipeline and trial-to-paid conversion, and lifecycle email that turns new workspaces into active accounts. We have produced this work for software companies such as InSale.ai, Mailmodo, Popupsmart and CardToClose, so your team starts with a playbook, not a learning curve.

FAQ

Questions Answered Before You Ask

Ready To Grow Your Software Company?

Share your ideal customer, deal size and current funnel numbers, and we will tell you where paid, video and email can move pipeline fastest.

We reply within 24 hours.