Ad Creatives
Ads People Stop For
Gameplay-led video, playable-style mockups and reaction clips, cut in hook variants so we can read IPM early and replace fatigued ads before CPI climbs.
Read more about Ad CreativesWe run user acquisition, creative testing and store page work for mobile games and indie studios, and we judge every campaign on day 7 and day 30 return by cohort.
Rated Excellent|4.6 out of 5Trustpilot$87,235,457
in client revenue generated
Services
One team runs your paid media, creative, email and conversion work against the targets we agree with you.
Ad Creatives
Gameplay-led video, playable-style mockups and reaction clips, cut in hook variants so we can read IPM early and replace fatigued ads before CPI climbs.
Read more about Ad CreativesAd Management
We manage Meta, Google App Campaigns and TikTok against cohort ROAS targets, shifting spend weekly toward the geos, audiences and concepts whose players go on to pay.
Read more about Ad ManagementEmail Marketing
Lapsed player and launch campaigns for studios with an owned audience: new season drops, update notes and pre-registration lists that bring players back at no media cost.
Read more about Email MarketingConversion Rate Optimization
Store page screenshots, preview video and web landing pages for pre-registration, built to match the ads that drive the tap so the download feels like the obvious next step.
Read more about Conversion Rate OptimizationTell us where growth has stalled and we will tell you which lever to pull first.
Work With UsWork
Ads, app demos and emails we produced for consumer apps.
Case studies
Case studies from this market and from the other markets we work in.
All Case Studies
Results
14% CTR achieved 14 days after launch
3 Funnels launched for acquisition
3 Ads produced for rapid testing



“Well written scripts... and well delivered. Honestly very impressed.”
“I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.”
CEO of MarketMates
Results
$1.85M+ in new revenue driven from advertising campaigns
857% ROAS client-reported, 2024 to 2025, across paid channels and 32,000+ purchases
30M+ views generated on TikTok, YouTube, Instagram, & X within 12 months



“Ben and his team have gone above and beyond to take such phenomenal care of our brand and elevating it to greater heights.”
Operations, Elite Trader Funding
Results
8X ROAS return on Ad Spend for Tradefundrr
13.54% CTR email Clickthrough Rate for Tradefundrr
15-Page Quiz Funnel launched for Trade With The Pros



The work
How We Built Multi-Channel Growth Engines Across Two Subsidiaries, Generating 8X ROAS and a Complete Digital Sales Infrastructure in Under 6 Months
Process
Audit your cohorts, build a weekly creative pipeline, test hooks on small budgets, then scale what pays back by day 30.

A shared channel in Slack, Discord or Teams, access to your client portal, and a kickoff call that captures your goals, your numbers and your brand.
Step 1 of 7

Market and competitor research, positioning and a forecast you can hold us to, written into your portal before anything is produced.
Step 2 of 7

Ad accounts, pixels, server-side tracking and attribution configured and checked before a single dollar of budget is spent.
Step 3 of 7

Video, graphics and emails produced by our team, briefed from the hooks and angles already converting in your market.
Step 4 of 7

Campaigns built, checked and launched with a written test plan for the first thirty days, so every result teaches us something.
Step 5 of 7

Daily monitoring and weekly tests. Budget moves toward what is working and away from what is not, with the reason recorded.
Step 6 of 7

Weekly calls, monthly reports and a quarterly review of where to scale next, with every number visible in your portal.
Step 7 of 7
Background
Our team markets apps people open every day, from games like Playrix and investing apps like PortfolioTrackr to sports apps like Dimers and Juice Reel. That work is about winning users in a crowded store, explaining a product in seconds and keeping people engaged after the novelty wears off, and it is the same work in every category.
Meet the team
Benjamin Hall
CEO, Founder
Theo Cockayne
Head of Campaigns
Louis Kaufmann
Lead Video Specialist
Reviews

Kieron Byatt
Marketing Admin at Dimers
“Valiant Really Captured What We Were Trying to Get Across”
Really great thinking across all of them. Some killer creative sparks and some really interesting spins on the different campaign briefs. You’ve really captured what we were trying to get across.

Sam Eder
CEO of MarketMates
“Well written scripts... and well delivered. Honestly very impressed.”
I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.

Jason Love
CEO of TradeFundrr
“A Marketing Partner That Truly Delivers Results”
Working with Valiant has been one of the best business decisions we’ve made. Valiant took the time to understand our company, our goals, and our brand before developing a strategy that actually delivered results. Communication has been excellent throughout the entire process, and Valiant has consistently been proactive with new ideas and recommendations rather than simply executing tasks. If you’re looking for a marketing partner that is knowledgeable, responsive, and truly invested in helping your business succeed, I highly recommend Valiant.
Zachary
Co-Founder, Bet Bettor
If you want to hire the best, you need to hire the ones that walk the talk. Too many agencies don’t truly understand marketing and what drives results in our niche. If you need a top marketing firm for your company, Valiant is a great choice.

Cameron Zoub
Co-Founder of Whop
“Has been awesome working with Valiant”
Has been awesome working with these guys so far! Great communication and always willing to hop on a call.
Vaporware
Owner, Prop Firm
These guys are great, I have used them on a few projects and very satisfied. Valiant’s metrics-driven approach is a breath of fresh air. Highly efficient!
Randy Habba
Owner, Stock King Sharks
They work so well with you!. I truly appreciate their hard work and weekly live calls to review and work on new things if one thing is not working. The team is excellent and is there for you every day no matter the questions or concerns. Highly recommend to use them for any project you have. I've grown tremendously in all social media and my WHOP has been getting many more paid subscribers since I started with them back in October of 2024.
James
CFO, Trading Education
Nothing but a good experience with the Valiant team and Ben. Worked with them for the past year with my education company, really like their focus on always optimizing and improving things as well as their strategy docs and sessions. Their graphic design and email marketing are top notch, some of the best in the industry and they've helped improve revenue by a huge amount since the start of working with them.

Dallas Simons
Head of Marketing at Wealth Group
“Real results from ads and short form content”
Ive developed a really good relationship with Valiant and their team, starting to see some really good results with Valiant when it comes to Ads and Short form content.
Michael Curran
Founder, Online Casino
Valiant has been excellent at helping us refine our email marketing and ad buying strategy. Highly recommend Valiant to anyone serious about growing their company

Matt Simon
Co-Founder of Option Omega
“I think these are some of the best ad scripts we’ve seen.”
All of the hooks Valiant creates in the ads are strong. Great ideas. I would highly recommend.
Dangime
Founder, Sportsbook Exclusive
Game Changing for Our Sportsbook
Market
Privacy changes on iOS broke the old playbook. Device-level attribution thinned out, SKAdNetwork postbacks arrive late and coarse, and lookalike targeting lost much of its edge. Meanwhile CPIs kept climbing as hybrid-casual and midcore studios bid for the same players. A game that once scaled on broad Meta campaigns and a single hero video now sees install costs rising faster than payer conversion.
The studios that keep scaling treat creative as the targeting. They ship new concepts every week, read hook rate and IPM before committing spend, and retire ads the moment creative fatigue shows. They judge channels on ROAS by cohort at day 7 and day 30, not on install volume, and they keep the store page in step with the ads so the promise holds at the download.
We run your UA the same way. Our team scripts and edits gameplay-led video in batches, tests hooks against IPM, and moves budget toward the cohorts that pay back. We align store page screenshots and preview video with the winning angles, and report blended and per-channel payback in one view, so your producers and your finance lead read the same numbers.
Specialties
FAQ
Do you work with indie studios or only larger publishers?
Both. Indie studios usually need a tight creative pipeline and disciplined testing on a modest budget, while larger teams need volume and cleaner reporting across channels. In either case we start from your retention data and payer conversion, set ROAS targets by cohort, and size spend to what the game can profitably absorb right now.
How do you handle attribution after iOS privacy changes?
We combine SKAdNetwork postbacks, your MMP data and blended revenue against spend, then compare them at cohort level rather than trusting any single source. Incrementality tests on geos or budgets fill the gaps. The goal is a payback read your producers and finance team both accept, so scaling decisions stop being arguments about whose dashboard is right.
Have you marketed mobile games before?
Yes. We have produced video ads for Playrix, and our app work for ReBet, Dimers and Juice Reel runs on the same levers a game does: installs, cohorts and creative velocity. We test new hooks every week, refresh creative before it fatigues and judge every campaign on retained players, not downloads.
Send us your current CPI, retention curve and creative library, and we will show you where your next cohort of payers comes from.
We reply within 24 hours.