Scaling Tenet Trade Group

Valiant partnered with Tenet Trade Group to build not just campaigns, but a complete acquisition and retention system that could support real scale. The group already had a loyal base of members, but growth was plateauing. Most of their funnel relied on Twitter, which was great for reach but weak when it came to structured conversion. New traders often joined out of curiosity, only to churn quickly when they got overwhelmed by too much information or realized Tenet wasn’t just about free alerts. Our job was to reshape their marketing so it could attract the right traders, nurture them properly, and keep them engaged long enough to see the value.

We started with organic social. Instead of sporadic posts, we set up a repeatable cadence of over fifteen short-form videos a month across TikTok, Instagram Reels, and YouTube Shorts. Each series had a purpose. Beginner-friendly education showed new traders how to avoid obvious mistakes and positioned Tenet as the guide they needed. Trade breakdowns highlighted the system in action, giving proof that Tenet had a method and not just noise. Lifestyle videos brought the story to life, showing the appeal of financial freedom in a way that felt authentic rather than flashy. Over time, this created a rhythm that kept Tenet top-of-feed and allowed them to reach both entry-level and intermediate traders at scale.

From there, we layered in paid media as the second growth pillar. We began with modest daily budgets of $100 to $150, spreading spend across Meta, X, and Google. The early focus was on testing creative angles: member testimonials that built trust, FOMO-driven ads that created urgency, and comparison hooks that positioned Tenet as more than just another alerts group. By identifying which ads resonated fastest, we were able to move into evergreen campaigns that consistently pulled in new members. This performance-based approach meant every dollar spent tied back to acquisition, while retargeting ensured that churned and curious traders had multiple chances to come back.

Retention became the third, and arguably most important, piece of the system. Tenet’s leadership knew that long-term growth depended on keeping members engaged past the first few weeks. To address this, we built lifecycle email journeys that welcomed new members with clear instructions, introduced platform tools at the right pace, and re-engaged them at the moments where drop-off was most likely. We crafted campaigns like “Sharp Insights,” which spotlighted valuable takeaways for intermediate traders, and “Beginner’s Corner,” which gave new members confidence that they weren’t alone in starting from scratch. These consistent touchpoints made Tenet feel like a structured education program rather than a chaotic signal service.

By unifying social, paid, and lifecycle together, we turned Tenet’s growth engine into something measurable and repeatable. Within four months, MRR doubled, engagement rates climbed, and churn stabilized. More importantly, Tenet now had a system they could rely on: organic content feeding new leads, paid campaigns amplifying reach, and lifecycle marketing ensuring members stayed long enough to see the results of their education. What began as a plateau quickly became momentum, and Tenet emerged as one of the fastest-growing education communities in the trading space, firmly on track to hit their $500K target.