When Hydra Funding came to us, they already had the credibility and infrastructure in place, but their growth had slowed and their content wasn’t breaking through a crowded market. What they needed was a creative engine built to stand out.
The Challenge
Hydra was operating with one hand tied behind their back. Having grown as a white-label affiliate, they lacked the data, attribution, and creative infrastructure to scale. Revenue hovered between $50K and $100K a month with little predictability. Their content was inconsistent, a few organic posts here and there, with no structured system, no viral hooks, and no narrative tying it together.
Their large email lists were underleveraged, their community was barely being highlighted, and previous agencies had delivered forgettable, weak creative. In short: Hydra had credibility but no spotlight. They had payouts, but no proof in the market. They had community potential, but no story being told. If they wanted to hit their vision of becoming a top 10 global prop firm, something had to change.
The Solution
Hydra Funding came to us as a new player in one of the most competitive markets in the world: prop trading. They had the infrastructure and the payouts, but what they lacked was presence. In a space crowded with firms pushing the same recycled content, Hydra needed to cut through the noise with a brand that felt credible, original, and engaging enough to actually convert viewers into funded traders.
We started by building them a repeatable creative system from the ground up. Each month we produced a slate of original short-form videos that blended humor, education, and relatability in ways the industry hadn’t seen before. Instead of generic “payout flex” clips, we created formats with personality: skits like the Trinder Challenge, comedic takes on trader habits, fast-paced breakdowns of futures concepts, and lifestyle-driven segments that showed the human side of the brand. The point wasn’t just to go viral once. It was to create a system where Hydra showed up week after week in feeds with content that looked different and stuck in traders’ minds.
Alongside video, we developed a branded graphics package that reinforced trust and consistency. Milestone visuals, payout proofs, and trader spotlights became part of Hydra’s regular cadence, lending a polished feel and making it clear this was a serious firm with real traction. Every graphic was designed with the funnel in mind: proof to build trust, clarity to explain the product, and calls to action that nudged prospects closer to joining.
We also managed curation and engagement to make sure Hydra didn’t just broadcast but actually built community.
That meant sourcing and reposting trending content to keep them on top of algorithmic trends, while handling comments, replies, and interactions so their feeds felt alive.
Over time, these two-way interactions became part of Hydra’s identity. Potential traders saw not just ads and content, but conversations, evidence that Hydra was a brand people wanted to engage with.
By combining video, design, curation, and engagement into a single system, Hydra’s presence changed quickly. They went from inconsistent posting and minimal traction to generating hundreds of thousands of impressions across TikTok, Instagram, and YouTube Shorts. Their posts started pulling in thousands of comments from traders debating strategies, sharing results, and asking how to get started. Most importantly, all of that attention turned into funded accounts, giving Hydra the credibility and scale they needed to stand out in one of the toughest categories in trading.
394K+ impressions Across Hydra’s organic channels (TikTok, Shorts, X) 20.5K+ engagements With traders worldwide 16.5K+ comments Fueling conversations and community buzzOur Work
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“Well written scripts... and well delivered. Honestly very impressed.”
“I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.”
CEO of MarketMates
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