How we built a complete social media engine for a futures broker that had relied mostly on SEO for nearly two decades.
The Challenge
Optimus Futures had built a solid business over 20 years: 6,000 customers, a reputation for transparent rates, and technology that earned them Benzinga's Best Futures Trading Software award three years running. But their growth had a single point of failure: 80% of customer acquisition came from organic SEO. While their content marketing and search rankings were strong, they had virtually no social media presence. No short-form video strategy.
No systematic way to reach the next generation of futures traders scrolling Instagram, TikTok, and X. Meanwhile, larger competitors with bigger marketing budgets were owning social feeds and capturing attention Optimus couldn't. They needed more than a few posts. They needed an entire social media infrastructure built from scratch: strategy, content frameworks, a spokesperson, and a system to convert viewers into funded accounts.
The Solution
When Optimus Futures came to Valiant, they had the product, the credibility, and the customer base, but no social media playbook. Our job was to build the entire system.
We started with strategy. We developed a comprehensive marketing plan that included competitor analysis, audience segmentation across three distinct trader profiles (Transitioning Traders, Developing Futures Traders, and Active Futures Traders), and compliance-friendly content frameworks. In a regulated industry where one wrong word can trigger violations, we created messaging guidelines that balanced engagement with legal requirements.
Next, we designed their content engine. We developed five distinct campaign types (Educational Storytelling, Split-Screen Educational Breakdowns, Market News Updates, Feature Highlights, and Product Tutorials), each with specific hooks, structures, and conversion paths. This gives Optimus a repeatable system for producing 15 videos a month across platforms.
To be the face of this content, we sourced and contracted an exclusive spokesperson, who brings authenticity and trading credibility to every piece. With the spokesperson onboarded, initial scripts are written and filming is underway.
Finally, we built the conversion infrastructure. We designed a detailed ManyChat funnel with three segmented paths based on trading experience (Beginner, Active Trader, Professional), each delivering tailored value sequences and driving toward platform applications. The system includes automated follow-ups at 24 hours, 7 days, and 30 days to nurture leads through the decision process.
The foundation is set. As content launches, Optimus Futures will have everything they need to finally compete on social, turning a two-decade SEO-dependent business into a diversified acquisition machine.
Social Media Conversion Funnel with built in user segmentation and upsell frameworks 5 Campaign Formats developed to maintain regulatory compliance while also being engaging Exclusive Spokesperson secured to become Optimus Futures brand face for years to comeOur Work
Case studies
Other engagements in this market and beyond, with the figures behind them.
All Case Studies
Results
14% CTR achieved 14 days after launch
3 Funnels launched for acquisition
3 Ads produced for rapid testing
“Well written scripts... and well delivered. Honestly very impressed.”
“I’ve been though all the new videos. They are really strong. Great work. Well written scripts... and well delivered. Honestly very impressed. We had one call and they really understood and nailed the brief.”
CEO of MarketMates
Results
$1.85M+ in new revenue driven from advertising campaigns
857% ROAS client-reported, 2024 to 2025, across paid channels and 32,000+ purchases
30M+ views generated on TikTok, YouTube, Instagram, & X within 12 months
“Ben and his team have gone above and beyond to take such phenomenal care of our brand and elevating it to greater heights.”
Operations, Elite Trader Funding
Results
8X ROAS return on Ad Spend for Tradefundrr
13.54% CTR email Clickthrough Rate for Tradefundrr
15-Page Quiz Funnel launched for Trade With The Pros
The work
How We Built Multi-Channel Growth Engines Across Two Subsidiaries, Generating 8X ROAS and a Complete Digital Sales Infrastructure in Under 6 Months
Results
327,000+ Impressions across social and email
8,433 Engagements across all social channels
30%+ Open Rate average email open rate
The work
FXIFY Futures entered the market with ambition: to become the most trusted futures prop firm in a crowded and skeptical space.
Results
394K+ impressions across Hydra’s organic channels (TikTok, Shorts, X)
20.5K+ engagements with traders worldwide
16.5K+ comments fueling conversations and community buzz
The work
When Hydra Funding came to us, they already had the credibility and infrastructure in place, but their growth had slowed and their content wasn’t breaking through a crowded market.
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